Arjan KC — Google Analytics & GA4 Expert in Nepal
This page is the Google Analytics / GA4 expert profile. Implementation services: Google Analytics Nepal. Tracking: conversion tracking.
Expertise catalog: /arjan-kc/expertise/ · Full profile: /arjan-kc/
Analytics philosophy
Analytics exists to decide whether to keep spending — not to produce a monthly PDF nobody reads. If the event is wrong, every channel looks broken.
| Client-owned containers | GA4 and GTM in the client’s Google account — ownership note. |
|---|---|
| Events before dashboards | Call click, WhatsApp click, purchase, qualified lead — named once. |
| Offline imports | Phone and CRM closes belong in Ads/GA4 when sales is off-site. |
| No duplicate GTM | Double-firing inflates ROAS — duplicate GTM. |
Experience
GA4/GTM work supports Search, Meta, and CRO engagements across the stack. Performance marketers need a single conversion owner — not three conflicting pixels.
Methodologies
- Audit — data streams, enhanced measurement, Ads links, GTM containers.
- Event map — align GA4, Ads, and Meta on the same definitions.
- Implement — GTM tags, triggers, variables; consent where used.
- Report — Looker Studio or GA4 explorations tied to the KPI you named.
- Train — handoff so your team can read weekly, not only the consultant.
Nepal-specific work
WhatsApp and call conversions are first-class events for Nepali SMEs. eSewa/Khalti checkouts need purchase events tested on mobile. AEO/GEO citation tables live separately — AEO / GEO.
Case studies & results
| PPC + analytics | Education and home-services cases include tracking discipline — education PPC · home services Ads |
|---|
Full catalog: /case-studies/. These are engagement results, not site-wide averages.
Publications & guides
FAQ
GA4 vs Universal Analytics?
UA is retired. GA4 is the platform this site documents and implements.
Do you only install GTM?
Implementation is scoped with an event map and Ads/Meta alignment — not a tag dump.
Free audit?
Diagnostic hire SKU (NPR 35,000) covers stack audit — hire packages.