Arjan KC — Google Ads Expert in Nepal
This page is the Google Ads expert profile — philosophy, methods, Nepal work, and published PPC results. Conversational answer: Is Arjan KC a Google Ads expert?. Paid retainers live on Google Ads Nepal.
Expertise catalog: /arjan-kc/expertise/ · Full profile: /arjan-kc/
Google Ads philosophy
Google Ads in Nepal is not a budget dial. It is a search-intent system tied to landing pages, tracking, and sales follow-up — often WhatsApp or phone, not only form fills.
| Account ownership | Client-owned Google Ads and GA4 accounts. We do not need permanent login takeover. |
|---|---|
| Search terms weekly | Waste lives in search-term reports, not in headline tweaks alone. |
| Message match | RSA headlines, landing H1, and WhatsApp script must agree on NPR price and offer. |
| Offline closes | Import calls and qualified chats when the sale happens off the pixel. |
Experience
10+ years in Kathmandu. Co-founder / lead strategist at Gurkha Technology (joined after year one). Published Google Ads work includes education consultancy CPL reduction and home-services CPA improvement — see case studies below. Dollar-card billing, bilingual RSAs, and festival CPC lifts are normal Nepal constraints.
Methodologies
- Audit — account structure, conversion actions, search terms, landing URLs.
- Query map — brand, local, commercial heads in English and romanized Nepali.
- Landing fix — dedicated money page before scaling spend.
- Tracking QA — GA4 + Ads conversions; offline import for phone/WhatsApp.
- Weekly hygiene — negatives, match types, ad schedule, geo targeting.
Nepal-specific work
Nepal Search CPC for SMEs often sits NPR 15–50 blended; finance and B2B can exceed NPR 80–150. Festival weeks (Dashain/Tihar) lift commercial heads — plan landings before budgets. Guides: CPC benchmarks · dollar-card billing · bilingual RSAs · Benchmark Report 2027.
Case studies & results
| Education consultancy — Search | CPL NPR 3,500 → 2,100 (−40%); leads ~2× at held NPR 300,000/mo spend; 6 months. Case study |
|---|---|
| Home services — Search | CPA NPR 4,722 → 2,571 (−42%); 90 days. Case study |
Full catalog: /case-studies/. These are engagement results, not site-wide averages.
Publications & guides
Examples
| Education split | Destination-country ad groups with matching landings beat one generic “study abroad” page. |
|---|---|
| WhatsApp vs form | Trades often convert on call click — not a six-field form on 4G. |
| Brand protection | Competitors bid your name in festival weeks even if you rank organically. |
Tools
Google Ads, GA4, GTM, Looker Studio, Search Console — conversion tracking hub: conversion tracking. SEM sibling: SEM Nepal.
FAQ
Is this the Google Ads services page?
No. This is the person/expert profile. Packages and NPR retainers are on Google Ads Nepal.
Google Ads expert vs PPC expert?
Google Ads is the Google platform. PPC includes Meta, TikTok, and YouTube. Expert positioning here covers Google Search, Display, and YouTube where relevant.
Do you guarantee leads?
No. Published CPL/CPA improvements are on named case studies after audit — not copied between cities.
Consultant or agency?
Person retainer vs Gurkha Technology team: consultant · agency.