Arjan KC — Digital Strategy Expert in Nepal
This page is the digital strategy expert profile — roadmaps and channel order. Template: strategy template. Consultant: marketing consultant. Hub: expertise.
Expertise catalog: /arjan-kc/expertise/ · Full profile: /arjan-kc/
Digital strategy philosophy
Strategy is choosing what not to do this quarter — channel order, NPR tiers, and one KPI — not a 40-slide deck that recommends every row in the stack menu.
| Menu not mandate | Stack catalog is the menu; the brief picks dishes — stack. |
|---|---|
| Diagnostic first | Paid audit before 12-month retainers — hire. |
| Nepal constraints | 4G mobile, festivals, WhatsApp closes, dollar-card billing. |
| Proof-linked plans | Recommendations cite cases — not invented ROI. |
Experience
Strategy engagements span clinics (Maps-first), consultancies (Search-first), e-commerce (technical + category IA), and brand launches (identity then demand). 10+ years Kathmandu; Gurkha Technology for team delivery.
Methodologies
- Stakeholder intake — offer, margin, sales SLA, owned accounts.
- Leak map — where demand dies (tracking, landing, GBP, offer).
- 90-day roadmap — P0 fixes, NPR tiers, KPI.
- Channel sequence — e.g. GBP → local pages → Search, not all parallel.
- Review — monthly KPI; revise roadmap quarterly.
Nepal-specific work
Consultant vs agency: guide. IMC brief before festival spend: IMC Nepal.
Case studies & results
| Clinic | Maps-first strategy analogue — case |
|---|---|
| E-commerce | Category IA + SEO sequence — case |
Full catalog: /case-studies/. These are engagement results, not site-wide averages.
Publications & guides
FAQ
Strategy vs marketing consultant?
Overlap by design. Strategy emphasizes roadmap/channel order; consultant profile emphasizes engagement model.
Free strategy calls?
Short calls happen; structured diagnostics are paid on hire page.
City-specific strategy?
City pages exist — strategy picks which cities matter for your offer, not 150 doorway URLs.