Digital Marketing Strategy Template for Nepal
Use this framework to build a one-page strategy before you spend on ads or agencies. It aligns with how we plan campaigns at Gurkha Technology — goals first, channels second, budget in NPR, measurement last.
1. Situation analysis
- Business: [Name, sector, location]
- Current digital presence: Website, social, marketplaces (Daraz?), GBP listing?
- Competitors: [3 names + what they do well on Google/social]
- Strengths / weaknesses: [Internal SWOT bullets]
Benchmark costs: website cost, agency pricing, Google Ads CPC.
2. Goals & KPIs (12 months)
| Business goal | Marketing KPI | Target |
|---|---|---|
| Revenue | Qualified leads / month | [e.g. 40] |
| Brand awareness | Organic sessions | [e.g. +50%] |
| E-commerce | Conversion rate | [e.g. 2.5%] |
3. Target audience
Define one primary persona: demographics, city (Kathmandu vs nationwide), language (Nepali / English / both), pain points, and where they search (Google, Facebook, YouTube, WhatsApp).
4. Channel mix
| Channel | Priority | Role |
|---|---|---|
| SEO | High / Med / Low | Long-term traffic |
| Google Ads | High / Med / Low | High-intent leads |
| Meta Ads | High / Med / Low | Discovery & retargeting |
| Content | High / Med / Low | Trust + SEO |
| Local SEO / GBP | High / Med / Low | Map pack & calls |
Decision guide: Google Ads vs Meta Ads in Nepal.
5. NPR budget (monthly)
| Line item | NPR / month | % of total |
|---|---|---|
| Media spend (Google/Meta) | [40,000] | 55% |
| Agency / freelancer fees | [25,000] | 35% |
| Tools (analytics, email, CRM) | [5,000] | 7% |
| Content production | [2,000] | 3% |
Seasonality: increase 30–50% during Dashain/Tihar for retail — see PPC budgeting in Nepal.
6. 90-day action plan
- Month 1: Analytics (GA4/GTM), baseline audit, quick wins on site speed and GBP.
- Month 2: Launch one paid channel test (NPR 20–40k), publish 2 pillar content pieces.
- Month 3: Scale winning ads, start email/WhatsApp nurture, review KPIs.
Related guides (strategy cluster)
Need help executing?
I turn templates into live campaigns with tracking and reporting. Request a strategy call or explore PPC services.