Arjan KC — Digital Branding Expert in Nepal
This page is the digital branding expert profile — marks, guidelines, and campaign-ready systems. Services: Brand identity Nepal. Personal brand sibling: personal branding expert.
Expertise catalog: /arjan-kc/expertise/ · Full profile: /arjan-kc/
Digital branding philosophy
Digital branding in Nepal is a mark that survives Facebook crops plus guidelines your team can use weekly — not a logo PDF that never reaches ads.
| Social-first lockups | Square/story variants before print-only marks. |
|---|---|
| Guidelines before volume | Tone, colour, prompts — then weekly creatives match. |
| Campaign-ready | Identity feeds Meta and Search — IMC. |
| No fake metrics | Awareness cases do not invent CPA/ROAS on this profile. |
Experience
Named brand work includes Jhalko (झ lockup, guidelines, lead gen) and Famous Steel (product-led awareness for Nepal and diaspora). Hospitality brand methods on Treebones — occupancy not published.
Methodologies
- Audit — crop tests, competitor clutter, channel gaps.
- System — lockups, social kit, one-page guidelines.
- Creative prompts — repeatable briefs for in-house or agency.
- Launch — first campaign aligned to offer and tracking.
- Review — seasonal festival variants without off-brand drift.
Nepal-specific work
Nepali-script tests (e.g. Jhalko झ) matter for local recognition. Diaspora campaigns (Famous Steel) differ from Kathmandu shopfront briefs.
Case studies & results
| Jhalko | Social mark + guidelines + lead gen — case |
|---|---|
| Famous Steel | Product showcase and promotion — case |
Full catalog: /case-studies/. These are engagement results, not site-wide averages.
Publications & guides
FAQ
Branding vs brand identity service?
This expert profile is person/method. Packages on brand identity Nepal.
Logo-only projects?
Smaller scope possible; named cases combine identity with campaigns.
Personal branding?
Founders and experts — personal branding expert.