ORM & official properties
Inventory unofficial pages before scaling paid — same order as the named case.
Kathmandu is where Nepal’s airline HQs, ticket offices, and unofficial impersonation pages collide. Route campaigns fail when SERP and social show outdated creative or third-party “official” pages. Method: Nepal Airlines digital presence case — identity hygiene, design system, multi-route calendar. Hub: aviation marketing Nepal. City: digital marketing Kathmandu.
See the Aviation Marketing Nepal hub for Nepal-wide strategy. Everything below is specific to Kathmandu.
Valley search mixes domestic (Pokhara, Biratnagar) and international (Dubai, Delhi) intent — each needs its own landing and creative approval path. Seat yield and ROAS are not published on the named case; inquiries and brand-search proxies are the honest KPIs.
Official GBP and route pages, call tracking, ORM on impersonators.
One calendar per route market — not one Facebook boost for all destinations.
Inventory unofficial pages before scaling paid — same order as the named case.
Stakeholder-approved templates for domestic and international routes.
Calls, form fills, brand search — not invented load-factor tables.
Airlines in Nepal often fight copycat pages and route-level search before brand campaigns make sense.
Most campaigns in Nepal lose on slow mobile pages and vague landing copy — not on audience size. DataReportal’s Digital 2026: Nepal (late 2025) puts internet users at about 16.6 million (~56% of the population), with most people on phones and roughly nine in ten online users on at least one social platform. Kathmandu and the Valley skew higher than remote districts; even in cities, Nepali copy and tight geo-targeting usually beat a one-size English campaign.
Case: Nepal Airlines · Aviation marketing · Reputation management.
That is the named case. The method applies to other carriers and ticket offices after a diagnostic.
No. Monitoring and takedown process — platforms and copycats return.
Route markets differ from clinic Maps pages. Start with this hub and Valley office scope.
Send unofficial pages ranking for your brand and active routes. Request a Kathmandu aviation digital review.