Digital Marketing for Automotive in Nepal
Buyers search model names, “service centre near me,” and finance before they visit a yard. Arjan KC builds dealer and workshop systems: local SEO, Search, inventory or service landing pages, and WhatsApp — not a boosted brochure PDF.
Why Work With Me
New vs used vs service
Separate campaigns and pages. Mixing them wrecks Quality Score and sales scripts.
Yard-accurate Maps
GBP photos of the actual showroom, hours, and service bays — not a stock Alpine road.
Model and spare-parts queries
Long-tail Search in English and romanized Nepali.
Finance and exchange offers
Compliant copy. No invented EMI that the bank will not honour.
Nepal Market Context
Kathmandu Valley auctions are denser; Biratnagar, Butwal, and Birgunj corridors move commercial vehicles and two-wheelers with different search language. Import rules, waiting lists, and “on-road” pricing mean a vague “best price guaranteed” ad is a complaint waiting to happen. Workshops win on Maps and call tracking; dealers win on model pages plus remarketing. Festival two-wheeler demand spikes before Dashain travel. Pair with finance marketing only when a bank/partner is real. City hubs: Kathmandu, Biratnagar.
My Process
- Discovery audit: Review accounts, analytics, competitors, and current conversion paths.
- Strategy & roadmap: Prioritized 90-day plan with KPIs, budget tiers in NPR, and quick wins.
- Implementation: Launch or fix campaigns, tracking, content, and technical foundations.
- Optimization cadence: Weekly bid/creative tests; monthly reporting tied to revenue or pipeline.
- Scale & handoff: Document SOPs so your team can maintain momentum after engagement.
Expected Results
Outcomes vary by industry and budget, but here are realistic benchmarks from Nepal campaigns I have managed or audited:
| Metric | Typical Range (Nepal) |
|---|---|
| Workshop KPI | Calls and booked services from Maps + Search |
| Dealer KPI | Test-drive / quote requests by model |
| CPC context | See benchmark report — not a national census |
| Tracking | Call + WhatsApp events; yard visits logged offline |
Figures are directional — your audit will set targets based on margin, competition, and tracking quality.
Industries I Work With
- E-commerce & D2C brands
- B2B SaaS and IT services
- Professional services (legal, finance, consulting)
- Education and study-abroad consultancies
- Hospitality, restaurants, and local services
Example Outcome
Trades and home-services Ads on this site used dedicated landings and CPA discipline (home-services Ads). Automotive follows the same rule: service vs sales split. We do not publish fake “cars sold from Facebook” counts.
Service Packages
Dealer Search
Model campaigns + landings + tracking.
Full stack
Inventory, remarketing, and festival bursts.
Frequently Asked Questions
Do you manage OLX or Hamrobazar?
Marketplace listing ops can be scoped. This page is owned-channel Search, Maps, and ads.
Used-car dealers?
Yes — unique stock pages beat one “used cars Nepal” homepage. Photos must match the VIN sitting in the yard.
Multi-city dealers?
One NAP per branch GBP. Do not rank a Kathmandu number for a Pokhara yard.
Two-wheeler only?
Same stack: Maps for service, Search for model + “installment” queries with honest terms.
Reference Guides
Related Services
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