Insights, strategies, and real-world lessons from a digital marketing expert building brands, growing businesses, and documenting the journey along the way. No fluff — just practical content that works.
YouTube Ads strategy for Nepal — skippable in-stream, bumper, discovery, and Demand Gen video campaigns with NPR budgets, creative specs, and measurement.
Complete WhatsApp marketing playbook for Nepal — Business API setup, broadcast templates, catalog sales, CRM integration, and compliance for high-trust sales conversations.
Master index of every marketing content hub on ArjanKC.com.np — metrics, calculators, glossaries, SEO clusters, SERP guides, Nepal resources, AEO, case studies, and 250+ dictionary...
TikTok ads guide for Nepal brands — campaign objectives, creative best practices, CPM/CPC benchmarks, budget allocation, and how TikTok fits alongside Meta Reels.
Complete Meta/Facebook ads terminology reference — campaign structure, targeting, bidding, Pixel, CAPI, lookalikes, and 35+ practitioner terms with dictionary links.
Complete conversion tracking guide — GA4 events, GTM setup, Google Ads conversions, Meta Pixel/CAPI, enhanced conversions, consent mode v2, and offline imports.
Anonymized STAR-L case study — how a Kathmandu service business reduced Google Ads CPA by 42% in 90 days through negative keywords, campaign restructure, and...
Central hub for Answer Engine Optimization and Generative Engine Optimization — guides, dictionary terms, featured snippets, Nepal survey data, and AI citation strategy.
Standard operating procedure for refreshing aging content — audit criteria, GSC decay signals, priority scoring, update checklist, and republishing workflow for 2026.
Technical audits, topical authority mapping, on‑page optimization and strategic content calendars that build sustainable organic visibility for Nepali search intent & international expansion.
High intent Google Search, YouTube, Display and Meta Ads with structured testing frameworks that reduce wasted spend and accelerate customer acquisition.
GA4, Looker Studio dashboards, tag governance, funnel diagnostics and experimentation to improve conversion rates and marketing ROI.
Lifecycle journeys, segmentation, behavioural triggers and retention sequences that lift LTV and reduce churn.
Search intent aligned content clusters, topical depth, entity optimization and brand positioning assets that earn trust & backlinks.
Fast, conversion‑first websites with structured data, performance budgets and technical SEO baked in from day one.
Hands-on 3-day digital marketing bootcamp at ACAMIT (Lagankhel) for culinary, hospitality, and IT...
How Nepali SMEs should use AI in marketing — research, drafts, chat FAQs, and AEO/GEO — without p...
Integrated Marketing Communication for Nepali SMEs — keep SEO, Google Ads, Meta, email, and Whats...
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