📊 Lecture Slides

This module is divided into two sessions (2 hours 30 min total):

  1. Session 8.1: Project Consolidation & Presentation Prep (1 hour)
    • Consolidating all module deliverables
    • Preparing professional presentations and slide deck best practices
  2. Session 8.2: Final Project Presentations & Feedback (1 hour 30 min)
    • Delivering final presentations (6–8 mins each)
    • Receiving peer and instructor feedback

💡 Click any session above to view full-screen presentation with navigation

Learning Objectives

  • Consolidate work from Modules 1–7 into a coherent project
  • Present your work clearly with outcomes and next steps
  • Respond to peer and instructor feedback

Presentation Structure (Suggested)

  1. Project goal and audience (30 sec)
  2. Digital presence overview (site/landing + channels) (1 min)
  3. Content & social plan highlights (1.5 min)
  4. SEM & Email artifacts (1.5 min)
  5. Analytics plan and early observations (1 min)
  6. Key learnings and next 2 actions (1 min)

Deliverables

  • Slide deck (6–10 slides)
  • Links/screenshots to evidence
  • Weekly activity log submitted
  • Integrated Marketing Plan (portfolio) — see Assignment 8

Grading (20 pts)

Matches Assignment 8:

  • Integrated Marketing Plan / portfolio (10)
  • Live presentation (10) — score with the Presentation Rubric (/30 detail → × 10/30)

Previous: Module 7 — Analytics & Reporting