📊 Lecture Slides
This module is divided into two sessions (2 hours 30 min total):
- Session 8.1: Project Consolidation & Presentation Prep (1 hour)
- Consolidating all module deliverables
- Preparing professional presentations and slide deck best practices
- Session 8.2: Final Project Presentations & Feedback (1 hour 30 min)
- Delivering final presentations (6–8 mins each)
- Receiving peer and instructor feedback
💡 Click any session above to view full-screen presentation with navigation
Learning Objectives
- Consolidate work from Modules 1–7 into a coherent project
- Present your work clearly with outcomes and next steps
- Respond to peer and instructor feedback
Key Concepts
Running example used in every module: Sajilo Momo, a small family momo shop near Tribhuvan University in Kirtipur that wants more student orders and repeat customers. The business is fictional; the figures are illustrative.
Telling the project story
A strong practicum presentation follows a simple story: Problem → Plan → Actions → Results → Learning → Next steps. Examiners want to see that each module’s work connects to the original goal, not seven unrelated assignments.
Slide principles
- One message per slide, written as the slide title (“Email converted best: 16% click-through to WhatsApp”)
- Evidence on every slide: screenshot, chart, or link
- Large text (at least 24 pt) and one consistent template
- Numbers with context: before vs after, target vs actual
Delivery
- Practise to fit 6–8 minutes; time yourself twice.
- Speak to the audience, not the slides.
- Prepare for likely questions: Why these channels? What would you do with Rs. 20,000? What did not work?
Presentation Structure (Suggested)
- Project goal and audience (30 sec)
- Digital presence overview (site/landing + channels) (1 min)
- Content & social plan highlights (1.5 min)
- SEM & Email artifacts (1.5 min)
- Analytics plan and early observations (1 min)
- Key learnings and next 2 actions (1 min)
Worked Example: Sajilo Momo Slide Plan (8 slides)
| Slide | Title (takeaway) | Evidence |
|---|---|---|
| 1 | Sajilo Momo: getting students to order online | Logo, team name |
| 2 | Goal: 60 online orders a month | Project intent note summary |
| 3 | A mobile landing page built around one WhatsApp button | Screenshot + SEO title/meta |
| 4 | Four content pillars, 80/20 mix | Calendar extract + best Reel |
| 5 | Momo Week reached 6,000 people and drove 72 chats | Insights screenshot |
| 6 | Search ads plan: Rs. 167 per order (simulated) | Keyword and budget table |
| 7 | Email converted best; Instagram brought most traffic | GA4 source/medium table + ROI |
| 8 | Next: grow the Club with counter QR codes, two Reels a week | Two actions and timeline |
Common Mistakes
| Mistake | Better approach |
|---|---|
| Presenting each module separately | Tell one story from goal to results |
| Claims without evidence | Show screenshots, links, and numbers |
| Reading text-heavy slides | Use takeaway titles and speak in your own words |
| Going over time | Rehearse with a timer and cut detail into an appendix |
Deliverables
- Slide deck (6–10 slides)
- Links/screenshots to evidence
- Weekly activity log submitted
- Integrated Marketing Plan (portfolio) — see Assignment 8
Grading (20 pts)
Matches Assignment 8:
- Integrated Marketing Plan / portfolio (10)
- Live presentation (10) — score with the Presentation Rubric (/30 detail → × 10/30)
Key Takeaways
- Structure the presentation as Problem → Plan → Actions → Results → Learning → Next steps.
- Use takeaway titles and evidence on every slide.
- Rehearse to fit 6–8 minutes and prepare for questions.
- Finish with two specific next actions.
Exam-Style Questions
Short answer
- What story structure should a practicum presentation follow?
- What is a takeaway title?
- Give three tips for delivering a presentation.
Long answer / practical
- Prepare an eight-slide outline for your integrated digital marketing project, with a takeaway title and evidence for each slide.
- Explain how you would consolidate work from Modules 1–7 into one coherent integrated marketing plan.
Previous: Module 7 — Analytics & Reporting
