Assignment 8: Final Project & Presentation

Objective

Consolidate your semester’s work into a comprehensive Integrated Marketing Plan and deliver a professional presentation showcasing your strategy and results.

Instructions

  1. Integrated Marketing Plan (Portfolio)
    • Compile your work from Modules 1-7 into a single cohesive document.
    • Executive Summary: Overview of project, goals, and key achievements.
    • Strategy: How your Website, Content, Social, SEM, and Email strategies worked together.
    • Results: Summary of key metrics (Traffic, Engagement, Leads) and learnings.
  2. Final Presentation
    • Prepare a 6–8 minute presentation (approx. 6–10 slides).
    • Structure:
      • Intro (Brand & Problem).
      • Strategy (Integrated approach).
      • Key Executions (Showcase best work).
      • Results & Learnings.
    • Visuals: Use screenshots and data visualizations.
    • Scoring: Instructor uses the Presentation Rubric (/30 detail → converts to 10 course points).

Deliverables

Submit a single PDF package (or two separate PDFs) containing:

  • ✅ Integrated Marketing Plan: 5-10 page document covering Strategy, Execution, and Results.
  • ✅ Presentation Slides: The slide deck you will use for your presentation.

Submission Guidelines

  • Format: PDF
  • Naming: M8-Assignment-YourName.pdf
  • Due: End of Module 8 (Presentation Day)
  • Submit via: Google Classroom

Evaluation Criteria (20 points)

  • Marketing Plan (10 pts): Comprehensive, well-integrated strategy document that connects all channels.
  • Presentation (10 pts): Professional delivery, clear storytelling, and high-quality visual slides (use the /30 presentation rubric × 10/30).

Common Mistakes to Avoid

  • Presenting activities (“we posted 20 times”) instead of results and learning.
  • Too many slides of screenshots: pick the evidence that supports your main claims.
  • No clear “what I would do next” with budget or time priorities.
  • Running over time: rehearse with a timer and keep a backup copy offline.

Resources