📊 Lecture Slides

Session 7: Analytics & Reporting (1.15 hours)

  • GA4 setup & key metrics
  • UTM tracking strategies
  • Creating actionable reports & calculating ROI

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Learning Objectives

  • Install and configure Google Analytics 4
  • Implement UTM parameters for campaign tracking
  • Analyze traffic sources and user behavior
  • Create a performance report with ROI calculation

Activities (Hands-on)

  1. GA4 Setup: Create account and install tracking code
  2. UTM Builder: Generate 3 tracking links for different channels
  3. Reporting: Analyze acquisition data to find top performing channels
  4. Pull key charts/tables (users, sessions, engagement, traffic sources)
  5. Write three insights and three actions

Deliverables

Deliverables

  • GA4 Setup & Metrics (Screenshots of Property ID, Events)
  • UTM Tracking List (5 generated URLs)
  • Performance Report Dashboard (Screenshot showing traffic/metrics)

Mini Rubric (10 pts)

  • GA4 Setup: Correct installation and data collection (3)
  • Events & Metrics: Meaningful metrics and custom events (3)
  • UTM & Reporting: Correct structure and useful dashboard (4)