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Learning Objectives
- Understand permission-based list building and consent
- Design a simple lead magnet and opt-in path
- Write a 3-part welcome sequence and plan measurement (opens, clicks, conversions proxy)
Activities (Hands-on)
- Set up a free email platform (Mailchimp, Sender, etc.)
- Draft a simple lead magnet idea (checklist, one-pager, or tip sheet)
- Create or mock an opt-in form / landing block
- Write a 3-email welcome sequence:
- Email 1 (immediate): deliver magnet + welcome
- Email 2 (Day 2): value tip/story + introduce yourself
- Email 3 (Day 4): soft CTA (connect, book, follow)
- Outline 2–3 audience segments and a sending plan (simulation OK)
Deliverables
- Lead magnet (link or screenshot)
- Opt-in form screenshot
- Full copy for the 3-email welcome sequence (subjects + body)
- Segmentation outline and sending plan
Mini Rubric (10 pts)
Matches Assignment 6:
- Lead Magnet (3)
- Setup / form (2)
- Email copy for 3-part sequence (5)
