Use this template to plan your practicum project. Copy the headings and fill in for your case.

1. Project Overview

  • Working title:
  • One-line value proposition:
  • Chosen project type: Personal brand / Small business / Club / Simulated client

2. Audience & Problem

  • Primary audience (demographics, location):
  • Pain points / jobs-to-be-done:

3. Objectives & KPIs

  • Primary objective (e.g., leads, traffic, awareness):
  • North Star Metric:
  • Supporting KPIs (3–5):

4. Channels & Tactics

  • Owned: Website/Landing, Email
  • Social: Facebook, Instagram, LinkedIn, YouTube (pick 1–2)
  • Paid (simulation): Google Ads
  • Notes on content formats and cadence:

5. Assets & Timeline

  • What will you produce in 2 weeks?
  • Milestones and dates:

6. Measurement & Ethics

  • UTM tracking plan link:
  • Data sources: GA4 / native insights / screenshots
  • Risks/constraints and how you’ll mitigate them:

7. Approval

  • Instructor/comment notes: