Meta Ads Reference (MBA DM)
Classroom rule: mock plan in Ads Manager unless real spend is approved.
Structure
- Campaign — objective (Traffic / Leads / Sales)
- Ad set — audience, budget, placements, schedule
- Ad — creative + copy + CTA
Audiences
| Type | Best for |
|---|---|
| Core | Cold reach (demo, location, interests) |
| Custom | Retarget site visitors, engagers, customer lists |
| Lookalike | Scale from best customers / high-quality leads |
Geo tip: start tight (Kathmandu + Lalitpur) before “All Nepal.”
Creative checklist
- Scroll-stopping visual concept described (even if wireframe)
- Primary text: problem → proof → CTA
- Headline punchy; CTA specific (“Book repair”, “Get quote”)
- A/B: one variable (creative or primary text)
- Policy-safe: no sensational health/finance claims; no personal-attribute copy
WhatsApp (Nepal-friendly)
Optional but encouraged for service SMEs:
- Landing page button: click-to-chat with pre-filled message, or
- Instant forms that hand off to WhatsApp for booking
Still keep the sandbox URL for SEO and Week 7 measurement.
Optional deeper reading: Facebook Ads Nepal.
