Case brief: Integrated home services stack
Best for: Week 1 strategy · Week 8 capstone
Source of truth: /case-studies/kathmandu-home-services-stack/
Why this case exists
Managers ask “what’s the one ROAS?” This stack page refuses to invent a blended number. It forces you to cite Layer A and Layer B separately — exactly how a good pitch should work.
Layer A — Google Ads (90 days)
From /case-studies/kathmandu-home-services-google-ads/:
- CPA NPR 4,722 → 2,571 (−42%)
- Conversions 18 → 28/month
Layer B — Local SEO (6 months)
From /case-studies/kathmandu-home-services-local-seo/:
- Qualified leads 12–15 → 42–48/month (~3×)
- Organic visits 450 → 2,847/month
Manager lesson
| Horizon | Channel | Job |
|---|---|---|
| Days–weeks | Search ads | Capture demand while SEO compounds |
| Months | Local SEO / GBP | Lower structural CAC |
| Always | Landing + WhatsApp/call | Convert the click |
Capstone exercise
Allocate NPR 150,000/month across Search, Meta, and “organic ops” (content/GBP time). Defend with Layer A and Layer B citations — no fictional stack ROAS.
Cite in pitches
“Two published home-services layers: Ads CPA −42% (90 days) and local SEO ~3× leads (6 months). Cited separately — stack.”
