Start Here (read once, 10 minutes)

Course: Digital Marketing (3 Cr.), Theory + Practice, 2 hrs/session × 24. Phase 1 (S1–8) builds your sandbox — formative practice. Phase 2 (S9–24) delivers Modules 1–6 and the graded A1 30% / A2 40% / A3 30%. Detail: syllabus · rubrics.

1. Accounts & tools (create before Session 1)

  • Website builder for your sandbox: Google Sites, Carrd, or Webflow free tier (one business concept, kept all 24 sessions).
  • GA4 demo account (Sessions 7, 22 use demo data — your 2-week sandbox has no traffic yet).
  • Meta dummy account + Business Suite access (Sessions 5, 13–15); Canva free for ad creatives.
  • WhatsApp test path: source-tagged chat link (e.g. wa.me/977XXXXXXXXX?text=course-s1) so clicks are measurable.

2. Naming (use everywhere)

  • Weekly practice: mba-dm-week-[N]-[yourname] · Final assignments: mba-dm-a1-[yourname], mba-dm-a2-[yourname], mba-dm-a3-[yourname].
  • Name + date at the top of every file · label every screenshot (tool + date range).
  • UTM convention (S22): lowercase, underscores, no spaces — utm_source=facebook&utm_medium=paid_social&utm_campaign=ielts_mocktest.

3. AI-use & integrity

  • AI-assisted drafts allowed for ideation if disclosed; you own the strategy and numbers in Q&A.
  • Fabricated screenshots or purchased lists → zero for the affected component. Mid-module review bans AI unless the instructor permits it.
  • Cite the URL for every published number (Case Readings Map); Valley Home Care / Pathshala Tutors figures are teaching samples — replace with your sandbox numbers.

4. Workload & late rule

  • Pre-work ~30–45 min/week (notes + toolkit); S4/S7 need ~60–90 min. Lab deliverables are formative in the full course; A1/A2/A3 are graded.
  • Late policy: instructor discretion (suggest −1 point per lab day late). S20’s full A3 assembly is pre-work; lab is proofread + submit.

5. Where things live