Case brief: WhatsApp as conversion surface

Best for: Week 5 Meta CTAs · Week 2/6 lead capture · Nepal-local journeys
Source of truth: /case-studies/hospitality-whatsapp-booking-funnel/ · Brand analogue: /case-studies/treebones-resort-hospitality/

Evidence rule (read this)

Treebones and this method page do not publish booking counts, occupancy %, or ROAS. Use this case for process quality, not fake KPIs.

Problem (Nepal ops)

Guests enquire on Instagram, OTAs, and Maps, then stall when there is no clear chat path, rate sheet, or handoff from ads into WhatsApp. Seasonal desks lose context.

Method (what to copy into your sandbox)

  1. One primary chat number on site, GBP, and ads
  2. Prefill intent (service/property, area, dates)
  3. Assets ready (price range, FAQ, deposit rules)
  4. Tag sources (Search vs Meta vs Maps)
  5. Short-form creative → chat or bookable URL — not “like and share”

MBA discussion

  • When should your Week 5 Meta CTA be WhatsApp vs Instant Form vs landing page?
  • How do you still measure Week 7 success if conversion is a chat (UTM + CRM/sheet tags)?
  • Compare to Valley Home Care sample: same pattern for AC repair.

Cite in pitches

“Hospitality WhatsApp funnel method (Nepal): chat as booking desk with prefilled intent and source tags — process case, no invented occupancy % (source).”