This page is the syllabus and reading pack for a 3-day digital marketing bootcamp at ACAMIT (Academy of Culinary Arts, Management & IT, Lagankhel). It is built for culinary, hospitality, and IT students who need a live project, not a theory dump.

You will leave with one mock brand, one published landing page on Google Sites, Google Analytics on that URL, and one promo asset worth sharing. The same site is the project all three days.

Corporate teams and other colleges: I run the same hands-on format as digital marketing training in Nepal.

What you will be able to do

Tools: Gmail, Google Sites, GA4, phone browser, Canva, CapCut. Optional: PPC sketch only.

Arjan KC — digital marketing training in Nepal

Related depth on this site: owned / earned / paid explainer, digital marketing for restaurants in Nepal, 10-day AI Launchpad if you want a longer sandbox.

Day 1 — Owned media and a published website

2 hours. Exit ticket: a live Google Site. Not a draft.

Before we start — student registration (0–10 min)

This is in-class, not homework.

  1. Scan the QR (or open the form on your laptop)
  2. Enter your full name
  3. Submit and wait for the confirmation screen
  4. Then open Google Sites

Scan to open the ACAMIT bootcamp student registration form
https://forms.gle/2E6jXD7YYfehGWpK9

The form is a Google Form. Submissions land in Google Forms → Responses. If the form owner has used “Link to Sheets,” that is the student list. There is no separate spreadsheet in this website’s codebase.

Lecture (10–45 min)

Most student brands “live” on Instagram. That is rented attention. The app can change the algorithm, ban the page, or bury the link in bio. Owned media is what you still have on Monday: a URL, a WhatsApp number, an email, a Google Business Profile for a real location.

PESO in one line: you pay for a megaphone, you earn reviews and shares, you share on social, you own the site. Paid and earned work harder when they land on owned.

Nepal examples

  • A Lagankhel café: guests search “cafes near Patan Hospital” and decide from photos + WhatsApp.
  • A Patan homestay: the room story belongs on your page; Maps and ads only point there.
  • Campus laptop repair: one page with services, a price range, and a tap-to-chat button.

Google Business Profile is how real restaurants and hotels show up in Maps. Today you learn the checklist (name, category, photos, hours, WhatsApp). Do not publish a fake address for a mock brand.

A landing page has one job: one offer, one CTA, usable on 4G. Your Google Site is that page plus three support pages.

Google Sites demo (45–55 min)

Blank site → brand name → four pages (Home, Menu/Services, About, Contact) → button linking to https://wa.me/97798XXXXXXXX → Preview on phone.

Workshop (55–110 min) then publish (110–120 min)

Invent a mock brand: name, one-sentence offer, three-bullet audience, two colours. Build the four pages. Check mobile preview. Then Publish → anyone with the link. Open it on your phone. That URL is Days 2 and 3.

Day 1 is complete only if the site is published.

Day 1 slides

View Day 1 slides in full screen

Day 2 — Analytics and paid media

2 hours. Work on the same published URL.

Lecture

Paid media is a megaphone. If the site is unclear, you pay to confuse people faster.

  • Google Ads / search: the guest already typed “momos Lagankhel.” High intent. You pay CPC.
  • Facebook / Instagram ads: they were scrolling. Your creative has to stop the thumb, then the site has to close.

Think NPR 500, not a US case study. If a click costs NPR 25, you bought about 20 visits. Those visits must hit your Google Site, not a noisy grid.

Google Analytics (GA4) is the health check: who came, from where, which page, did they leave. Your measurement ID looks like G-XXXXXXXXXX.

Honest limit: Google Sites can host GA4. It cannot host a Meta Pixel in the header. Retargeting on Instagram later means a real website stack. For this bootcamp, measurement on owned media is the win.

Optional: add UTM parameters so classroom clicks are labelled.

Activity

Create a GA4 property → web stream → paste the live Sites URL → copy the ID → Google Sites Settings → Analytics → paste → Publish again. Open Realtime on your phone visit.

Sketch a 7-day NPR 500 test (keyword or interest, headline, destination = your site). Do not spend unless asked.

Day 2 slides

View Day 2 slides in full screen

Day 3 — Earned media and content

2 hours. Embed one asset. Republish the Day 1 site.

Lecture

Earned media is when someone else talks: reviews, shares, forwards. You cannot buy that the same way you buy a click.

SEO on a Google Site is unglamorous and enough for class: page titles in human language, an H1 that matches the offer, real sentences (not only photos), and a published URL Google can fetch. Content strategy here means one asset with a hook, a fact, and a CTA — not a 20-page brochure.

Local queries you already know: cafes near Lagankhel, homestay Patan, laptop repair Lalitpur. More on local SEO and hospitality marketing.

Mock brands: write a sample review on the site. Do not spam Google Maps.

Activity

Canva (static) or CapCut (15–30s). Hospitality plating, room tour, or IT before/after. Embed on Home or Menu. Check the phone. Publish again. 60-second show-and-tell.

Day 3 slides

View Day 3 slides in full screen

Three-day clock

Day Minutes What happens
1 0–10 Scan QR, submit full name
1 10–45 Owned media, PESO, GBP, landing pages
1 45–55 Google Sites demo
1 55–110 Build four pages + CTA
1 110–120 Publish and open on a phone
2 0–60 Paid + analytics lecture
2 60–120 GA4 on the live site; NPR 500 sketch
3 0–60 SEO + earned + content lecture
3 60–120 Canva/CapCut, embed, republish, show-and-tell

Rubric (simple)

Evidence Strong
Day 1 site Four pages, CTA, WhatsApp, published, readable on a phone
Day 2 G- ID installed; Realtime saw a visit
Day 3 One asset on the live URL; republished

Glossary on this site

Owned media · Earned media · Paid media · SEO · Google Ads · Google Analytics · GBP · Landing page · CTA · UTM · Content marketing

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