3-Day Digital Marketing Bootcamp at ACAMIT: Google Sites, Ads, and SEO
This page is the syllabus for a 3-day digital marketing bootcamp at ACAMIT (Academy of Culinary Arts, Management & IT, Lagankhel). It is designed for culinary, hospitality, and IT students who learn best by building something real instead of sitting through a theory-heavy class.
By the end, you will have a mock brand, a published landing page on Google Sites, Google Analytics installed on that site, and one promotional asset you can share. You will keep improving the same site throughout all three days.
Corporate teams and other colleges: I run the same hands-on format as digital marketing training in Nepal.
What you will finish
- Explain owned, paid, and earned media using a café, homestay, or campus IT example
- Publish a four-page Google Site with a call to action and WhatsApp contact option
- Explain local SEO and Google Business Profile without creating a fake Maps listing
- Install a GA4 measurement ID on the live site and confirm a visit
- Plan a Google Ads or Facebook Ads idea that sends people to your URL, not just an Instagram bio
- Create one Canva or CapCut asset, add it to the site, and publish the update
Tools: Gmail, Google Sites, GA4, a phone browser, Canva, and CapCut. Paid advertising is optional; you will sketch a PPC idea rather than spend money in class.
Related depth on this site: owned / earned / paid explainer, digital marketing for restaurants in Nepal, 10-day AI Launchpad if you want a longer sandbox.
Day 1 — Owned media and a published website
2 hours. By the end of the session, your live Google Site should be open on your phone. A draft does not count as finished.
Before we start — student registration (0–10 min)
We will do this in class, so you do not need to complete it beforehand.
- Scan the QR (or open the form on your laptop)
- Enter your full name
- Submit and wait for the confirmation screen
- Then open Google Sites
https://forms.gle/2E6jXD7YYfehGWpK9
The form is a Google Form. Submissions land in Google Forms → Responses. If the form owner has used “Link to Sheets,” that is the student list. There is no separate spreadsheet in this website’s codebase.
Lecture (10–45 min)
Most student brands “live” on Instagram. That is rented attention. The app can change the algorithm, ban the page, or bury the link in bio. Owned media is what you still have on Monday: a URL, a WhatsApp number, an email, a Google Business Profile for a real location.
PESO in one line: you pay for a megaphone, you earn reviews and shares, you share on social, you own the site. Paid and earned work harder when they land on owned.
Nepal examples
- A Lagankhel café: guests search “cafes near Patan Hospital” and decide from photos + WhatsApp.
- A Patan homestay: the room story belongs on your page; Maps and ads only point there.
- Campus laptop repair: one page with services, a price range, and a tap-to-chat button.
Google Business Profile is how real restaurants and hotels show up in Maps. Today you learn the checklist (name, category, photos, hours, WhatsApp). Do not publish a fake address for a mock brand.
A landing page has one job: one offer, one CTA, usable on 4G. Your Google Site is that page plus three support pages.
Google Sites demo (45–55 min)
We will start with a blank site, add the brand name, create four pages (Home, Menu/Services, About, and Contact), add a button linked to https://wa.me/97798XXXXXXXX, and check the result in the phone preview.
Workshop (55–110 min) then publish (110–120 min)
Choose a mock brand and write its name, one-sentence offer, three audience points, and two colours. Build the four pages and check the mobile preview. Then choose Publish and set access to anyone with the link. Open the URL on your phone; it will be the working site for Days 2 and 3.
Day 1 is complete when the site is published and readable on a phone.
Day 1 slides
Day 2 — Analytics and paid media
2 hours. Work on the same published URL.
Lecture
Paid media is a megaphone. If the site is unclear, you pay to confuse people faster.
- Google Ads / search: the guest already typed “momos Lagankhel.” High intent. You pay CPC.
- Facebook / Instagram ads: they were scrolling. Your creative has to stop the thumb, then the site has to close.
Think NPR 500, not a US case study. If a click costs NPR 25, you bought about 20 visits. Those visits must hit your Google Site, not a noisy grid.
Google Analytics (GA4) is the health check: who came, from where, which page, did they leave. Your measurement ID looks like G-XXXXXXXXXX.
Honest limit: Google Sites can host GA4. It cannot host a Meta Pixel in the header. Retargeting on Instagram later means a real website stack. For this bootcamp, measurement on owned media is the win.
Optional: add UTM parameters so classroom clicks are labelled.
Activity
Create a GA4 property → web stream → paste the live Sites URL → copy the ID → Google Sites Settings → Analytics → paste → Publish again. Open Realtime on your phone visit.
Sketch a 7-day NPR 500 test (keyword or interest, headline, destination = your site). Do not spend unless asked.
Day 2 slides
Day 3 — Earned media and content
2 hours. Embed one asset. Republish the Day 1 site.
Lecture
Earned media is when someone else talks: reviews, shares, forwards. You cannot buy that the same way you buy a click.
SEO on a Google Site is unglamorous and enough for class: page titles in human language, an H1 that matches the offer, real sentences (not only photos), and a published URL Google can fetch. Content strategy here means one asset with a hook, a fact, and a CTA — not a 20-page brochure.
Local queries you already know: cafes near Lagankhel, homestay Patan, laptop repair Lalitpur. More on local SEO and hospitality marketing.
Mock brands: write a sample review on the site. Do not spam Google Maps.
Activity
Canva (static) or CapCut (15–30s). Hospitality plating, room tour, or IT before/after. Embed on Home or Menu. Check the phone. Publish again. 60-second show-and-tell.
Day 3 slides
Three-day clock
| Day | Minutes | What happens |
|---|---|---|
| 1 | 0–10 | Scan QR, submit full name |
| 1 | 10–45 | Owned media, PESO, GBP, landing pages |
| 1 | 45–55 | Google Sites demo |
| 1 | 55–110 | Build four pages + CTA |
| 1 | 110–120 | Publish and open on a phone |
| 2 | 0–60 | Paid + analytics lecture |
| 2 | 60–120 | GA4 on the live site; NPR 500 sketch |
| 3 | 0–60 | SEO + earned + content lecture |
| 3 | 60–120 | Canva/CapCut, embed, republish, show-and-tell |
Rubric (simple)
| Evidence | Strong |
|---|---|
| Day 1 site | Four pages, CTA, WhatsApp, published, readable on a phone |
| Day 2 |
G- ID installed; Realtime saw a visit |
| Day 3 | One asset on the live URL; republished |
Glossary on this site
Owned media · Earned media · Paid media · SEO · Google Ads · Google Analytics · GBP · Landing page · CTA · UTM · Content marketing
Need this delivered for a department or hotel school? Training packages · Content marketing · Hire
