Day 3: Earned Media & Content Creation

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Day 3

Earned Media & Content

ACAMIT Digital Marketing Bootcamp

Help people find it. Give them something to share.

Same live URL as Day 1

Today we add one asset and hit Publish again.

Earned media means people talk about you

Reviews

Shares

WhatsApp forwards

You cannot buy trust the same way you buy a click.

A 4.8★ dumpling photo

can do more than a 20-page brochure nobody opens.

SEO helps people find you

When someone searches for a problem, your page should give a useful answer.

Simple SEO for a Google Site

  • Page title = real words people search
  • One H1 that matches the offer
  • Text on the page (not only photos)
  • Publish so Google can see it

Local queries you already know

“cafes near Lagankhel” · “homestay Patan” · “laptop repair Lalitpur”

Reviews are earned media

Ask after a good meal or a fixed laptop. Link to Maps when the business is real.

Mock brands: write a sample review on the site. Do not spam Google.

Short video is how hospitality travels

15–30 seconds. Sound on. One hook.

Two free desks

Canva

Poster, menu card, square post.

CapCut

Phone clip: plate, room tour, or “we fix this”.

Hook → value → CTA

  1. Hook: “Steam hitting the camera.”
  2. Value: “Saturday spicy set. NPR 350.”
  3. CTA: “WhatsApp to reserve.”

Hotel angle

Window light. Courtyard. 8 seconds. Then the Contact button.

IT angle

Before / after screen. “Same-day SSD.” WhatsApp.

Put the asset on the site

  • Canva: Download PNG → Insert image on Home or Menu
  • CapCut: YouTube unlisted or Drive (anyone with link) → Insert
  • Publish again so the world sees it

Rapid studio

One asset. One embed. Publish.

0–10 min · Brief

Who is this for? What should they do next?

10–40 min · Make

Canva static or CapCut 15–30s. Hospitality, food, or IT.

40–50 min · Embed

Place it on the live Google Site. Check mobile.

50–60 min · Publish

Republish. Open the link on a classmate’s phone.
60-second show-and-tell.

You built a real path to action

Owned

Live site

Paid-ready

GA4 on that URL

Earned-ready

Something people can share

Before and after your new asset

Before

Four text pages. Fine. Forgettable.

After

One image or clip a classmate would forward.

Do not keyword-stuff

Write like you talk to a guest. Google is not impressed by “best best best momo SEO Nepal”.

Keep going

Digital marketing training in Nepal

Full syllabus (this course page)