ACAMIT Digital Marketing Bootcamp
Measure and promote yesterday's live URL
If it is still a draft, publish it now.
Ads and analytics need a real URL.
It does not fix a weak page. It shouts whatever you already built.
People search “momos Lagankhel”.
High intent. You pay per click.
People are scrolling Instagram / Facebook.
You interrupt. Creative matters more.
“hotel near Patan Durbar” is already shopping.
A plating reel can stop the thumb. Then the site must close.
Cost per click
Clicks ÷ impressions
Did they WhatsApp?
NPR 500
A weekend test. Not a US case study.
If CPC is NPR 25, you bought ~20 visits.
Where did they land?
Link in bio, then a busy grid of posts.
One offer, one button, and a destination you control.
Who visited, where they came from, which page they saw, and whether they left.
G-XXXXXXXXXX
That string is what you paste into Google Sites.
Sites supports GA4. It does not support a Meta Pixel in the header.
To retarget on Instagram later, you graduate to WordPress or a proper host.
?utm_source=classroom&utm_medium=qr&utm_campaign=day2
When classmates click, Analytics can tell you it was class — not magic.
Same published URL as Day 1.
Create the GA4 property. Copy G-….
Paste into Google Sites Settings → Analytics. Hit Publish.
Open the live site on your phone. Watch Realtime. You should appear.
Sketch a NPR 500 test: keyword or interest, headline, URL = your site. Do not spend unless the instructor says so.
Search: “best momo Lagankhel”
Land: Menu page + WhatsApp
Meta: 18–24, Lalitpur, “laptops”
Land: Services + price range
See ad or search → open site → scroll → tap WhatsApp
If Realtime is empty, the tag is not live yet.
Make something people actually share.
Then republish the same site.