Day 1
Owned Media & Digital Real Estate
Before we start
Scan. Fill your full name. Submit.
Four steps. Then we build.
1. Scan the QR
2. Complete the form
3. Confirm submit
4. Open Google Sites
Three days. One live brand.
Day 1
Own it. Publish the site.
Day 2
Measure it. Aim ads at it.
Day 3
Make it shareable.
Today's exit ticket
A published Google Site.
Not a draft. Live.
Rent vs own
Rented
Instagram, TikTok, Facebook Page
The platform can hide you overnight.
Owned
Website, WhatsApp number, email list, GBP
You control the door.
PESO in one glance
| Type | You control it? | Example |
|---|---|---|
| Paid | Until the budget stops | Google / Meta ads |
| Earned | Indirect | Reviews, shares, press |
| Shared | Partial | Social profiles |
| Owned | Yes | Your Google Site |
Lagankhel café
Guests search “cafes near Patan Hospital” before they walk in.
Patan homestay
The room photo lives on your site. Ads and Maps only point here.
Campus IT repair
One page: services, price range, WhatsApp. Open on a 4G phone.
Local search is a map pin
Google Business Profile is how cafés and hotels show up in Maps.
Today: learn the checklist. Do not publish a fake address.
GBP in four boxes
- Name, address, phone — identical everywhere
- Category (Restaurant, Hotel, Computer repair)
- Photos of food, rooms, or the shop
- WhatsApp / call button
A landing page has one job
One offer. One CTA. Usable on a phone.
Four pages. That's the whole site.
Home — who you are + CTA
Menu / Services — what people buy
About — why trust you
Contact — WhatsApp, hours, map text
If it fails on a phone, it fails
Most Nepal traffic is mobile. Preview before you publish.
Brand kit in 10 minutes
Name · one-sentence offer · 3-bullet audience · 2 colours
Example: Himalayan Dumpling Lab — weekend momos for Patan students who want spicy, fast, and photographed.
Google Sites demo (10 min)
- sites.google.com → Blank site
- Rename the site to your brand
- Add the four pages
- Insert → Text / Image / Button (WhatsApp)
Workshop
55 minutes. Publish at the end.
55–70 min · Brand
- Invent the mock brand
- Write the one-sentence offer
- Pick two colours and use them on Home
70–100 min · Build
- Home, Menu/Services, About, Contact
- WhatsApp button:
https://wa.me/97798XXXXXXXX - One hero photo (Unsplash is fine)
100–110 min · Phone check
Preview → Phone. Can a stranger tap the CTA in 5 seconds?
110–120 min · Publish
Publish → Anyone with the link
Open it on your phone. That URL is Days 2 and 3.
Done when all of this is true
- Four pages live
- CTA + WhatsApp
- Looks OK on a phone
- Published — not “saved as draft”
Tomorrow
We put a measurement ID on this same live site.
Then we talk about paying for traffic.