Quick Resources

A comprehensive SEO checklist tailored for the Nepali market.

The playbook for lifting engagement & retention with email automation.

A guide to GA4 funnel diagnostics and turning insights into growth.

Get in Touch

Ready to accelerate your growth? I build focused roadmaps aligned to revenue outcomes, whether you need a complete acquisition strategy, a technical audit, or a conversion lift. Let's connect and discuss how I can help your business.

About Arjan KC

Digital Marketing Expert • Growth Strategist • Educator (Nepal)

I'm Arjan KC, a Nepal‑based digital marketing strategist and educator focused on building repeatable growth systems for brands and institutions. My work is centered on creating sustainable, compounding results, not just chasing vanity metrics. I blend technical SEO, performance media, analytics instrumentation, and conversion research to create an integrated marketing model. Over the last decade, I've helped startups, education institutions, and service brands improve their acquisition efficiency while strengthening their long‑term brand equity. My passion for education extends to my work in ICT, where I focus on advancing digital literacy and integrating technology into the classroom.

Great marketing is engineered: hypothesis, instrumentation, iteration and compounding insight – creativity guided by data and customer empathy.

Core Principles & Roles

Systems Thinking

Every channel is a feedback loop. I map acquisition, activation, revenue & retention inputs to instrument compounding gains.

Evidence First

Hypotheses → tracking plan → experiment design → impact review. No random tactics; only validated accelerators.

Customer Insight

Qualitative & quant layered: search intent, session replays, VOC & cohort retention shape messaging hierarchy.

Performance & UX

Site speed, clarity & trust are acquisition multipliers. Technical SEO + CWV baked into delivery standards.

Value Framework

Clarity

Diagnose root causes before prescribing tactics.

Focus

Prioritize the smallest set of levers with highest impact on revenue lagging metrics.

Iteration

Short learn cycles outperform long campaign cycles.

Enablement

Transfer process & dashboards so teams stay autonomous.

Experience Snapshot

Role Focus Impact Examples
Founder – Gurkha Technology SEO / Web / Growth Scaled a local service business by 150% through organic search.
Educator & Trainer Curriculum & Training Developed and delivered digital marketing and ICT in education curricula for leading colleges in Nepal. I specialize in teacher training, e-learning strategies, and promoting digital literacy.
Consultant Acquisition Audits Reduced client customer acquisition cost (CAC) by 30% via channel optimization.
Researcher Technology Adoption Published research on digital adoption drivers in the Nepali education sector, focusing on the effective use of ICT in education.

Capability Stack

Tooling familiarity: GA4, Looker Studio, Search Console, Tag Manager, Ahrefs, Screaming Frog, Meta & Google Ads, Hotjar, server‑side tagging, and lightweight JAMStack workflows.

Let's Build Compounding Growth

If you need an audit, an interim growth partner or education for your internal team, I can help architect a roadmap that ties effort to measurable business outcomes.

Get in Touch

Have questions or want to discuss a project? Reach out through any of these channels: