Inbound Marketing in Nepal
Inbound marketing attracts customers with useful content and experiences instead of only interruptive ads. On this site it is content + SEO + social, then nurture via email or WhatsApp. Person: Arjan KC. Term: inbound marketing.
System, not a posting calendar
Inbound fails when “we published 12 blogs” is the KPI. The loop is: buyer persona → topics → pages that match search intent → capture (form/WhatsApp) → nurture → revenue. Hub-and-spoke content strategy is the usual structure. Outbound (boosts, cold ads) still has a job; inbound is how you stop renting all attention.
Nepal notes
Romanized Nepali queries, festival seasons, and 4G page weight change what “valuable content” means. Education consultancies and clinics often inbound via guides, then convert on Maps or Search ads. See objects on /case-studies/.
Who this is for
Nepali businesses that need a digital marketing system (search, paid, social, content, measurement) rather than a posting retainer. Hire the person for scoped work: packages. Hire the company when you need team capacity: Gurkha Technology.