| 📊 View Lecture Slides | Full-screen presentation with navigation |
Learning Objectives
By the end of this module, you will be able to:
- Explain what digital marketing is and why it matters for Nepali businesses
- Identify the core channels: SEO, SEM, Social Media, Email, Content Marketing
- Set up your practicum workspace and choose a project focus (personal brand or small business)
Quick Concepts
- Owned, Earned, Paid media model
- Customer journey: Awareness → Consideration → Conversion → Loyalty
- North Star Metric and supporting KPIs
Activities (Hands-on)
- Choose a project (personal brand / small business / campus club)
- Create or verify accounts:
- Gmail, Google Drive
- Google Analytics Demo Account (for exploration)
- Facebook Page/Instagram (or decide alternatives like LinkedIn)
- Define your audience and value proposition (one paragraph)
- Draft a simple brand kit: name, colors, tone of voice (bullets)
Deliverables
- 1-page Project Intent Note (problem, audience, channels, KPIs)
- Account checklist screenshot(s)
Mini Rubric (5 pts)
- Clarity of goal and audience (2)
- Practical feasibility (2)
- Professional setup and naming (1)
