Session 24: A2 Finalization & Integrated Campaign Review

Block 4: Email Automation, Influencer Briefs, Analytics & Finalizing A2

View lecture slides: Session 24 Slides

1-Hour Lecture (Theory & Strategy)

  • The final agency test: can you present a campaign strategy (A1), content/creative system (A2), and technical audit (A3) as one coherent story, not three disconnected assignments?
  • Integrated review framing: strategy (A1) sets the objective and budget → content/ads (A2) execute acquisition and retention → the SEO audit (A3) protects and compounds organic growth alongside paid spend.
  • Recap the Phase 1 capstone pitch structure for format inspiration: Phase 1 Session 8 note.
  • This is a review and consolidation session, not new theory — the goal is a clean, submission-ready package across all three assignments.

1-Hour Lab (Agency Execution)

  1. Assemble your final A2 package: content calendar (Session 13) + ad copy/creative (Session 14) + A/B test plan (Session 15) + influencer/UGC plan (Session 16) + email automation flows (Session 21). Submit as one organized document/deck.
  2. Prepare a short (5-minute) integrated review: one slide summarizing A1’s objective/budget, one slide summarizing A2’s execution system, one slide summarizing A3’s top 3 priority fixes, and one slide with your Session 23 analytics report.
  3. Present to a partner or small group; be ready to answer: “If you only had budget to execute ONE of these three assignments next quarter, which would you fund first, and why?”
  4. Submit all three assignments (A1, A2, A3) if not already finalized, plus your integrated review deck.

Deliverable: Phase 2 Complete — A1, A2, A3 Submitted

Congratulations — you have completed the full 48-hour, 24-session MBA Digital Marketing course: from building a sandbox (Phase 1) to running it like an agency, with an audit-backed, budget-justified, multi-channel campaign package (Phase 2).

Return to the Phase 2 Hub or the Phase 1 Syllabus for the full course map.