Session 24: A2 Finalization & Integrated Campaign Review

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MBA DM Phase 2: The Agency Simulation

Session 24

A2 Finalization & Integrated Campaign Review

The capstone: A1 + A2 + A3 as one story.

Today's Agenda

  • Assemble the final A2 package
  • Build a 4-slide integrated review deck
  • Present to a partner or small group
  • Deliverable: A1, A2, A3 + integrated review submitted

The Final Agency Test

Can you present strategy (A1), content/ads (A2), and technical audit (A3) as one coherent story — not three disconnected assignments?

How the Pieces Connect

AssignmentRole
A1 StrategySets objective & budget
A2 Content/AdsExecutes acquisition & retention
A3 SEO AuditProtects & compounds organic growth

Assemble Your A2 Package

  • Content calendar (Session 13)
  • Ad copy/creative (Session 14)
  • A/B test plan (Session 15)
  • Influencer/UGC plan (Session 16)
  • Email automation flows (Session 21)

Worked Example: Pathshala Tutors

Integrated review: four slides

  1. A1: "Fixing the pricing-page leak plus NPR 25,000/month in Capture/Create/Compound/Retain delivers about 60 leads and 12 enrolments at a CAC of about NPR 2,083."
  2. A2: "A four-pillar calendar, three tested ad angles, one micro-influencer, and three email flows move Sita from first ad to enrolment."
  3. A3: "Three fixes this week — unblock course pages, compress the hero image, add negatives — recover about NPR 3,750 a month and let six pages rank."
  4. Results: "October leads up 40% (30 → 42); next: shift NPR 3,000 to Search."

Worked Example: Pathshala Tutors (cont.)

"Fund only one" answer (with numbers):

Option Cost Expected extra leads/month Time to impact
A3 quick wins About 1 day of work ~7 (NPR 3,750 recovered ÷ NPR 500 CPL), plus organic leads from six unblocked pages 2–6 weeks
More Meta spend (+NPR 5,000) NPR 5,000/month ~13–16 1–2 weeks
Full content programme (A2) NPR 5,000/month + staff time ~12 organic, growing 3–6 months

Recommendation: fund A3 quick wins first. They cost almost nothing, they make every paid rupee work harder, and the leads they recover keep arriving after the work is done.

Full walkthrough in the session note.

Check: The Hard Question

Prompt: ask a student to defend the answer.

Lab: Build Your Integrated Review Deck

  1. Slide 1: A1 objective & budget summary
  2. Slide 2: A2 execution system summary
  3. Slide 3: A3 top 3 priority fixes
  4. Slide 4: Session 23 analytics report

Deliverable: Phase 2 Complete

A1, A2, A3 Submitted — Full 48-Hour Course Complete

From building a sandbox (Phase 1) to running it like an agency, with an audit-backed, budget-justified, multi-channel campaign package (Phase 2). Congratulations!

Review Questions 📝

  1. Explain how A1, A2 and A3 connect to each other.
  2. Name three criteria for choosing which initiative to fund first.
  3. What should you check for consistency before final submission?

Apply it: For your own sandbox, answer: "If you could fund only one of A1, A2 or A3 next quarter, which would it be?" Support your answer with a cost and impact table.

Thank You!

Open Session 24 Note

Return to Phase 2 Hub