Session 24: A2 Finalization & Integrated Campaign Review

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MBA DM Phase 2: The Agency Simulation

Session 24

A2 Finalization & Integrated Campaign Review

The capstone: A1 + A2 + A3 as one story.

Today's Agenda

  • Assemble the final A2 package
  • Build a 4-slide integrated review deck
  • Present to a partner or small group
  • Deliverable: A1, A2, A3 + integrated review submitted

The Final Agency Test

Can you present strategy (A1), content/ads (A2), and technical audit (A3) as one coherent story — not three disconnected assignments?

How the Pieces Connect

AssignmentRole
A1 StrategySets objective & budget
A2 Content/AdsExecutes acquisition & retention
A3 SEO AuditProtects & compounds organic growth

Assemble Your A2 Package

  • Content calendar (Session 13)
  • Ad copy/creative (Session 14)
  • A/B test plan (Session 15)
  • Influencer/UGC plan (Session 16)
  • Email automation flows (Session 21)

Check: The Hard Question

Prompt: ask a student to defend the answer.

Lab: Build Your Integrated Review Deck

  1. Slide 1: A1 objective & budget summary
  2. Slide 2: A2 execution system summary
  3. Slide 3: A3 top 3 priority fixes
  4. Slide 4: Session 23 analytics report

Deliverable: Phase 2 Complete

A1, A2, A3 Submitted — Full 48-Hour Course Complete

From building a sandbox (Phase 1) to running it like an agency, with an audit-backed, budget-justified, multi-channel campaign package (Phase 2). Congratulations!

Thank You!

Open Session 24 Note

Return to Phase 2 Hub