Session 19: On-Page Fixes & Prioritization Frameworks

Block 3: The Real-World Technical SEO/SEM Audit (A3)

View lecture slides: Session 19 Slides

Template: prioritise with the SEO Triage Matrix — High impact / Low effort first, everything else gets an owner and a timeframe.

1-Hour Lecture (Theory & Strategy)

Not all fixes matter equally. Use an Impact vs. Effort score (1–5 each) to rank action items — high impact/low effort fixes go first (“quick wins”).
On-page fix categories: title tags & meta descriptions, header structure (H1/H2), internal linking, image alt text, content depth/freshness.
Read the full theory here: On-Page SEO and Off-Page SEO (for context on what on-page fixes can and can’t fix alone).
Communicating priorities to a non-technical stakeholder: translate “fix H1 tags” into “improves how clearly Google understands your top pages, low effort, do this week.”

flowchart TD
    S17[S17 Technical Findings] --> ITEMS[Action Items List]
    S18[S18 Keyword Gaps] --> ITEMS
    ITEMS --> SCORE[Score Impact 1-5 and Effort 1-5]
    SCORE --> WK[Do This Week: Quick Wins]
    SCORE --> QTR[Do This Quarter: Bigger Projects]
    SCORE --> BL[Backlog: Low Priority]
    WK --> JUST[Justify Top 5 in Plain English]
    JUST --> A3[A3 Part 3: Prioritized Actions]

Figure 1: Impact/Effort prioritization for SEO fixes

1-Hour Lab (Agency Execution)

Take your Session 17 technical findings and Session 18 keyword gaps. List every fix as a single action item.
Score each item 1–5 on Impact and 1–5 on Effort. Calculate a simple priority score (Impact − Effort, or Impact/Effort ratio).
Sort into three buckets: Do this week (quick wins), Do this quarter (bigger projects), Backlog (low priority).
Write a one-line, plain-English justification for each of your top 5 “Do this week” items.

Deliverable: Feeds Assignment A3 (Part 3 of 3)

Prioritized, justified action list — the “Prioritized Actions” rubric row of A3. Combined with Sessions 17–18, your A3 SEO Mini-Audit is now content-complete.