On-page SEO makes each URL clear to humans and crawlers: topics, titles, structure, media, and internal links.

Checklist

  • Title tag & H1: primary topic + clarity (not stuffing)
  • Meta description: CTR persuasive summary
  • Headers (H2/H3): scannable outline
  • Content: answers the query; E-E-A-T mindset (experience, expertise, authority, trust)
  • URL: short, readable
  • Images: compress + descriptive alt
  • Internal links: guide to related services/proof
  • CTA: call, WhatsApp, form — tracked

Case study: Before/after for “home cleaning Kathmandu”

Before: Title “Welcome to our website”; thin copy; no NAP; Instagram embed only.
After:

  • Title: “Home Cleaning Service in Kathmandu Same-Week Slots”
  • Sections: pricing logic, areas served (Lalitpur/Bhaktapur), hygiene process, FAQs
  • Internal links to commercial cleaning page
  • Review quotes + GBP embed
  • WhatsApp CTA with pre-filled text

Pattern: Impressions rose after indexing; CTR rose from clearer titles; inquiries rose after proof and CTA — SEO and CRO moved together.

Nepal practice: Include service + city naturally; show real team/location photos; avoid copied English boilerplate that ignores local areas and payment norms.