Definition

The meta description is an HTML meta tag summarizing a page for search results. Search engines may rewrite it, but a clear 150–160 character description still guides CTR when used.

Detailed Explanation

Write the meta description like a one-line pitch under the title in search results. Name the offer, the place or audience, and a reason to click. Stay close to ~150–160 characters so Google does not rewrite you into a random snippet.

Nepal pages should mention Nepal or the city when it helps intent, without stuffing. Keep it honest — no invented percentage lifts. Update descriptions when the page offer changes.

A good Nepal meta might read like: “Google Ads management in Nepal — Search, tracking, and NPR budgets for SMEs.” Specific beats clever. Clever gets rewritten by Google anyway.

Nepal Context

Include Nepal or Kathmandu when the query is geo-intent, and NPR or WhatsApp when conversion paths matter. Do not paste US city boilerplates. Pillar pages: stack hub.

Write it like a human subtitle under the title. If you would not say it out loud to a client, do not put it in the meta.

Practical Examples

  1. Service: “SEM in Nepal: SEO + Google Ads as one plan. Arjan KC & Gurkha Technology.”
  2. Dictionary: one-sentence definition + Nepal cue.
  3. Blog: outcome-focused excerpt matching the H1 promise.

Key Takeaways

  • Target ≤160 characters.
  • Front-load the benefit.
  • Match the visible intro.

Common Mistakes

  1. Duplicate meta across dozens of city pages.
  2. Descriptions longer than 200 characters with no truncation plan.
  3. Meta that promises unpublished case percentages.

Notes from practice

Keep titles and meta descriptions consistent across generators so the live SERP snippet matches what you intended. If a preview and the live page disagree, fix the build helper — not the copy three times by hand.