MBA DM Phase 2: The Agency Simulation
Session 19
On-Page Fixes & Prioritization Frameworks
You can't fix everything at once — so fix the right things first.
Today's Agenda
- Impact vs. Effort prioritization matrix
- On-page fix checklist (titles, meta, headers, internal links)
- Off-page basics (backlinks, citations)
- Deliverable: Prioritized fix list (A3 input)
The Impact/Effort Matrix
| Quadrant | Action |
|---|
| High Impact, Low Effort | Do first (quick wins) |
| High Impact, High Effort | Plan & schedule |
| Low Impact, Low Effort | Do if time allows |
| Low Impact, High Effort | Deprioritize |
On-Page Fix Checklist
- Unique, keyword-relevant title tags & meta descriptions
- Proper H1-H2-H3 hierarchy
- Internal links from high-authority to gap pages
- Image alt text
Lab: Prioritize Your Fixes
- List all issues found in Sessions 17-18
- Plot each on the Impact/Effort matrix
- Rank your top 5 fixes in execution order
Deliverable for Session 19
Prioritized Fix List
Third component of your A3 SEO Mini-Audit.