Session 14: AI-Assisted Ad Copy & Creative Production

Block 2: Content Scaling, AI Workflows & A2 Part 1

View lecture slides: Session 14 Slides

1-Hour Lecture (Theory & Strategy)

  • Agencies use AI to draft at volume, then apply human judgment — brand voice, factual accuracy, and platform policy checks. AI drafts; you QA and approve.
  • The Hook–Value–CTA copy matrix: every ad needs an attention hook, one clear value statement, and one unambiguous call-to-action.
  • Read the full AI copy workflow here: Offer Architecture & Copywriting Frameworks (AI Launchpad).
  • Platform creative specs recap: Paid Social for Meta ad format basics.
  • QA checklist before anything goes live: brand voice match, no unverifiable claims (“#1”, “guaranteed”), correct CTA, mobile-legible text on images.

1-Hour Lab (Agency Execution)

  1. Using your Session 13 content pillars, draft 3 ad copy variations (different hooks, same offer) — AI-assisted draft, then hand-edit for voice and accuracy.
  2. Produce or mock up 2 visual/video creative concepts (can be simple slides or Canva mockups) matched to the copy variations.
  3. Run your QA checklist against all 3 variations. Flag and fix any policy-risk language.
  4. Tag each asset with the platform and content pillar it belongs to, ready to slot into your Session 13 calendar.

Deliverable: Feeds Assignment A2 (Part 2 of 4)

Ad copy + creative assets, QA-checked — the “Copy & Creative Quality” rubric row of A2.