Session 14: AI-Assisted Ad Copy & Creative Production

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MBA DM Phase 2: The Agency Simulation

Session 14

AI-Assisted Ad Copy & Creative Production

Scaling creative output without scaling headcount.

Today's Agenda

  • AI drafting workflow for ad copy
  • Hook / body / CTA structure
  • Human editing pass (voice & compliance)
  • Deliverable: Ad copy + creative brief set (A2 input)

The Agency Reality

A real account needs 5-10 ad variations per campaign for testing. AI drafts the volume; you edit for brand voice, accuracy, and platform compliance.

Ad Copy Structure

Hook

Stop the scroll — pain point or bold claim.

Body

Benefit, proof, urgency.

CTA

One clear action — matches your Session 9 funnel conversion point.

Worked Example: Pathshala Tutors

Prompt (summarised): "You are a copywriter for Pathshala Tutors, Lalitpur. Persona: Sita, 24, needs IELTS 6.5 for Australia. Offer: free full mock test this Saturday. Proof: 4 mock tests and a band report included in every course. Don't promise scores. Write 5 Facebook ad hooks under 12 words, each with a different angle."

Worked Example: Pathshala Tutors (cont.)

Three variants after human editing:

Variant Hook Value CTA
A: Question "Do you know your real IELTS band yet?" Full timed mock test with a band report from a trained examiner Book your free seat
B: Number "4 mock tests before your real exam day" Practise under real timing, in our Lalitpur centre Book a free mock test
C: Story "Anisha went from 5.5 to 7.0 in 8 weeks" Same plan, same tutors, starting this month Try a free mock test

Worked Example: Pathshala Tutors (cont.)

QA flags fixed: the AI draft's "Guaranteed Band 7" was removed (unverifiable and a policy risk). "Are you failing IELTS?" was rewritten because it addresses a personal attribute. Variant C uses a real student's result, shared with written consent.

Full walkthrough in the session note.

Check: AI Editing Discipline

Prompt: ask a pair to defend the answer.

Lab: Generate & Edit Ad Sets

  1. AI-draft 5 ad copy variations for your top funnel offer
  2. Hand-edit each for voice and accuracy
  3. Write a one-paragraph creative brief for a designer/videographer

Deliverable for Session 14

Ad Copy Set + Creative Brief

Second component of your A2 package.

Review Questions 📝

  1. Explain the Hook → Value → CTA structure.
  2. List five checks in an ad QA gate.
  3. What context should a good AI copywriting prompt include?

Apply it: Write three ad variants (question, number, story) for a Kathmandu dental clinic offering a free check-up, then list the QA risks you checked.

Thank You!

Open Session 14 Note