MBA DM Phase 2: The Agency Simulation
Session 14
AI-Assisted Ad Copy & Creative Production
Scaling creative output without scaling headcount.
Today's Agenda
- AI drafting workflow for ad copy
- Hook / body / CTA structure
- Human editing pass (voice & compliance)
- Deliverable: Ad copy + creative brief set (A2 input)
The Agency Reality
A real account needs 5-10 ad variations per campaign for testing. AI drafts the volume; you edit for brand voice, accuracy, and platform compliance.
Ad Copy Structure
Hook
Stop the scroll — pain point or bold claim.
Body
Benefit, proof, urgency.
CTA
One clear action — matches your Session 9 funnel conversion point.
Lab: Generate & Edit Ad Sets
- AI-draft 5 ad copy variations for your top funnel offer
- Hand-edit each for voice and accuracy
- Write a one-paragraph creative brief for a designer/videographer
Deliverable for Session 14
Ad Copy Set + Creative Brief
Second component of your A2 package.