Social Networks and Online Communities

Social networks and online communities are a powerful force in e-commerce. They allow people to connect with each other, share information, and make purchase decisions. In this chapter, we will discuss the history, features, and business models of social networks and online communities.

1. History of Social Networks

The first social network, SixDegrees.com, was launched in 1997. It allowed users to create a profile and to connect with other users. However, it was not until the launch of Friendster in 2002 that social networking really took off. Friendster was followed by a number of other social networks, including MySpace, Facebook, and Twitter.

2. Features of Social Networks

Social networks offer a variety of features that allow users to connect with each other and to share information. These features include:

  • Profiles: Users can create a profile with information about themselves, such as their name, age, and interests.
  • Connections: Users can connect with other users by sending and receiving friend requests.
  • News Feed: The News Feed is a stream of updates from the people and pages that a user follows.
  • Messaging: Users can send private messages to each other.
  • Groups: Users can create and join groups to discuss topics of interest.

3. Business Models of Social Networks

Social networks use a variety of business models to generate revenue. These business models include:

  • Advertising: Social networks sell advertising space to businesses.
  • Premium services: Social networks offer premium services, such as the ability to see who has viewed your profile, for a fee.

Social Networks and Online Communities in Nepal

Social networks and online communities are incredibly popular in Nepal, and they play a significant role in the country’s e-commerce ecosystem.

  • Facebook: Facebook is the most popular social network in Nepal. It is used for a variety of purposes, including connecting with friends and family, sharing news and information, and buying and selling goods and services. Many small businesses in Nepal use Facebook as their primary online presence, and they use Facebook Marketplace and Facebook Groups to sell their products.
  • Instagram: Instagram is another popular social network in Nepal, especially among the youth. It is a visual platform that is well-suited for selling products like fashion, beauty, and handicrafts. Many Nepali businesses use Instagram to showcase their products and to connect with their customers.
  • TikTok: TikTok has become a very popular platform in Nepal in recent years. It is a short-form video platform that is used for a variety of purposes, including entertainment, education, and e-commerce. Many Nepali businesses are using TikTok to create engaging videos to promote their products and services.
  • Viber: Viber is a popular messaging app in Nepal, and it also offers a feature called “Viber Communities” which businesses can use to create a community around their brand. These communities are often used for direct marketing and customer engagement.
  • Online Forums: While not as popular as social media, there are a number of online forums in Nepal where people can discuss a variety of topics. These forums can be a valuable resource for businesses that want to connect with a niche audience.