Two products share one acronym and confuse every buyer: a one-time setup (Rs. 7,200) that fixes foundations, and monthly management (Rs. 8,100/month) that keeps the listing alive. Buying management on broken foundations wastes both. This post separates them using published scopes, then gives the DIY path for each. Technical how-to lives in the GBP guide; review operations in the review system.

1. What setup covers (Rs. 7,200 one-time, ~6 hours)

Listings clean-up across directories: NAP consistency audit (website footer, GBP, Facebook, directories — character-for-character), duplicate listing resolution, correct primary + secondary categories, hours including holiday logic, services list, attributes, booking/appointment links, and messaging state decided deliberately. Deliverable: one correct presence everywhere plus a handover sheet of logins and what was changed. Valid until the business changes something — moves, hours, phone, categories — at which point the affected lines need redoing, not the whole package.

2. What monthly management covers (Rs. 8,100/month, ~4.5 hours)

Weekly posts (offers, updates, events), fresh photos monthly, Q&A monitoring with answers, info accuracy checks (hours, holiday closures, attributes), and a monthly line on calls/direction requests from Insights. What it is not: review responses at scale (separate ~40-review handling exists), ad management, or website work — scope boundaries that should be written, not assumed.

3. The DIY path for each

DIY setup (one focused weekend): claim/verify the listing, run the NAP audit in a sheet, fix categories/hours/services/attributes against the completeness checklist, upload 10+ real photos, enable messaging only if replies happen within hours.

DIY management (30 minutes weekly): same weekday, same order — post, photos as available, answer all new reviews, scan Q&A, verify hours against upcoming holidays. Calendar-block it; the businesses whose profiles decay all “meant to” post weekly.

4. Decision rule by business type

• Single outlet, stable hours: setup once, DIY rhythm. Revisit professionally only after moves or rebrands.
• Multi-branch or seasonal hours (hospitality, retail chains): management pays — per-branch drift without an owner compounds monthly.
• High-review-velocity categories (clinics, restaurants, salons): setup + review-system discipline first; add management when weekly cadence slips twice.
• Pre-festival: audit setup 6 weeks before Dashain regardless of tier; peak-season discovery on wrong hours is lost revenue, not a marketing expense.

What to do this week

1. Audit NAP consistency across your top five listings — count mismatches before buying anything.
2. If mismatches exist: fix or commission setup once.
3. If clean: start the 30-minute weekly rhythm Monday; outsource the month you miss twice.

Related reading: GBP guide, review system, local SEO guide, honest cost guide, and hire a digital marketing expert.