What Remote Work Taught Me About Accountability and Ownership
In a traditional office, you can “fake work.” You can walk around briskly carrying a folder. You can nod intensely in meetings. You can stay late just to show your face. You get credit for “Being There.”
In remote work, “Being There” yields zero credit. You only get credit for “Getting It Done.”
The Death of Middle Management
Remote work killed the “Supervisor” role. If your only job was to stand behind people and watch them work, you are obsolete. The new valuable role is the Unblocker. “What is stopping you from finishing this? How can I help?”
Ownership vs. Compliance
Compliance: “I did exactly what you told me to do (even though I knew it was wrong).” Ownership: “I noticed the strategy you gave me had a flaw, so I fixed it and then executed it.”
Remote work requires Ownership. You can’t wait for permission. You have to make decisions. If you are waiting for a Zoom call to decide what color the button should be, you are too slow.
The Freedom Paradox
Freedom is scary. When you can work from anywhere, at any time, you have to work somewhere at some time. The hardest boss I ever had was myself. I had to learn to say “No” to Netflix at 10 AM, and “No” to work emails at 10 PM. Discipline equals Freedom.
Related Reading
- Managing Digital Marketing Teams in a Remote-First World
- What 10 Years in Digital Marketing Taught Me
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