Myth 1: “I need to go Viral”

Viral is a lottery ticket. You can’t plan your budget on winning the lottery. Reality: You need consistency. 100 sales a month for 12 months is better than 1,000 sales in one week and then silence.

Myth 2: “My nephew knows computers.”

Just because your nephew plays PUBG doesn’t mean he knows how to run Google Ads. Reality: Digital Marketing is a profession, just like Accounting. You wouldn’t let your nephew file your taxes.

Myth 3: “Website is a one-time thing.”

They build a website in 2018 and never touch it again. Reality: A website is a garden. You have to water it (content), weed it (fix bugs), and plant new seeds (SEO) constantly.