Nepal has leapfrogged the desktop era straight to the mobile era. Almost everyone has a smartphone. Almost everyone has Facebook. But very few businesses have a strategy.

The Good News

  • Cost: Ads in Nepal are still incredibly cheap compared to the West. You can reach 1,000 people for NPR 100.
  • Adoption: Digital wallets (eSewa, Khalti) have normalized online payments.

The Bad News

  • Trust: Scams are rampant. Consumers are skeptical of buying online.
  • Measurement: Most businesses still measure success by “Likes” instead of “Sales.”

The Gap

The biggest gap is Education. Business owners don’t know what to ask for. Agencies don’t know how to deliver value beyond “Boost Post.”

This is why I teach. The market can only grow if we upgrade the collective skill level.