Smart PPC budgeting can make or break your digital ad success in Nepal

If you’re a Nepali business owner considering Pay-Per-Click (PPC) advertising, your first question is likely: “How much should I budget?”

After managing over ₹50 million in ad spend for Nepali clients, I’ve learned that PPC budgeting here requires a different approach than Western markets. Here’s your data-backed guide to allocating ad spend in NPR for maximum returns. For a comprehensive overview of PPC budgeting, consider this PPC Budgeting Guide.

Nepal’s PPC Landscape: Key Realities

Before setting budgets, understand these Nepal-specific factors:

1. Lower CPCs than global averages
   Average cost-per-click in Nepal ranges from:
   • Google Ads: NPR 15-50
   • Facebook/Instagram: NPR 5-25

2. Mobile-first users
   92% of PPC traffic comes from smartphones - optimize accordingly.

3. Seasonal spikes
   Expect 30-50% higher CPCs during festivals (Dashain, Tihar) and election periods.

Recommended Budget Ranges (NPR)

1. Starter Budget (Testing Phase)

• Monthly spend: NPR 15,000-30,000
• Best for: Small businesses, new market entrants
• What you get:
  • 300-600 clicks/month
  • Basic conversion tracking setup
  • Platform performance data

Example: A Thamel-based café allocated NPR 20,000/month to Google Ads, generating 45+ walk-ins monthly.

2. Growth Budget (Established Businesses)

• Monthly spend: NPR 50,000-1,50,000
• Best for: E-commerce, schools, healthcare
• What you get:
  • 1,000-3,000 qualified clicks
  • Retargeting capabilities
  • Multi-platform presence

Case Study: A Kathmandu jewelry brand spent NPR 80,000/month on Meta Ads, achieving 5x ROAS during wedding season.

3. Enterprise Budget (Market Dominance)

• Monthly spend: NPR 2,50,000+
• Best for: Banks, telecoms, national brands
• What you get:
  • Nationwide visibility
  • Dedicated account management
  • Advanced automation

Platform-Specific Budget Allocation

Platform	Avg. CPC (NPR)	Minimum Daily Budget	Best For
Google Search	25-75	NPR 500	High-intent leads
Facebook Ads	8-30	NPR 300	Brand awareness
Instagram	10-40	NPR 400	Visual products/services
YouTube	15-50	NPR 600	Explanatory content

Pro Tip: Allocate 70% of budget to your primary platform, 30% for testing others. For more details, see this guide on localizing PPC for Nepal.

5 Budget Optimization Tips for Nepal

1. Geo-Target Precisely
   Limit Kathmandu Valley campaigns to:
   • Kathmandu: NPR 25-50 CPC
   • Lalitpur/Bhaktapur: NPR 15-35 CPC
     (Rural areas often 30% cheaper)
2. Dayparting Matters
   Highest converting times:
   • Facebook/Instagram: 7-10 PM
   • Google Ads: 10 AM-12 PM & 6-9 PM

3. Nepali-Language Advantage
   Ads in Nepali see 40% lower CPCs than English-only versions.

4. Monitor These Metrics
   • Acceptable Cost Per Lead: NPR 300-1,200 (varies by industry)
   • Healthy CTR: 2-5% (Nepal average)
5. Start Small, Then Scale
   

   Gradual scaling prevents wasteful ad spend
   • Week 1-2: NPR 500/day (testing)
   • Week 3-4: NPR 1,000/day (optimizing)
   • Month 2+: NPR 2,000+/day (scaling winners)

Realistic Expectations: What NPR X Can Deliver

• NPR 20,000/month
  ≈ 50-100 leads for consultancy/services

• NPR 50,000/month
  ≈ 150-300 website purchases (e-commerce)

• NPR 1,00,000/month
  ≈ 5,000+ brand impressions daily

Remember: These vary by industry competitiveness and ad quality. For a deeper dive, check out this PPC audit checklist.

Advanced Budget Strategies for Nepal Market

Strategy 1: The Testing-to-Scale Framework

Most Nepal businesses make the mistake of committing large budgets before understanding what works. Use this proven framework:

Phase 1: Discovery Testing (NPR 500-1,000/day for 2 weeks)

Goals:

• Test 3-4 different audience segments
• Try 4-6 ad variations
• Identify which platforms work best
• Establish baseline CPC and conversion rate

What to track:

• Click-through rate (CTR) by audience
• Landing page conversion rate
• Cost per conversion
• Quality of leads/sales

Expected outcomes:

• 1-2 winning audience segments identified
• 2-3 ad variations that outperform
• Clear platform preference (Google vs Facebook vs Instagram)
• Data to inform Phase 2 decisions

Real Example: A Lalitpur furniture store tested NPR 12,000 across 3 platforms. Discovery: Instagram visual ads (NPR 18 CPC) generated 3.2x more qualified leads than Google Search (NPR 42 CPC). Shifted 70% of budget to Instagram for Phase 2.

Phase 2: Validation (NPR 1,500-2,500/day for 2-3 weeks)

Focus on:

• Double down on winning audiences
• Refine ad creative based on Phase 1 data
• Test different bid strategies
• Optimize landing pages

Key metrics:

• Consistency of results week-over-week
• Return customer rate (repeat purchases)
• Customer lifetime value (LTV)
• Profitability per channel

Decision checkpoint: If ROAS > 3x and CPA is profitable, proceed to Phase 3. Otherwise, return to Phase 1 with learnings.

Phase 3: Scaling (NPR 3,000+/day, increase 20-30% weekly)

Scaling rules:

• Never increase budget >50% in single week
• Maintain ad performance for 7 days before next increase
• Monitor for audience fatigue (CTR drops, CPC increases)
• Expand to similar audiences, not just budget increase

Warning signs to pause scaling:

• ROAS drops below 2.5x
• CPA increases by 30%+
• Quality of leads diminishes
• Landing page conversion rate drops

Strategy 2: Seasonal Budget Allocation for Nepal

Nepal’s unique festival and seasonal calendar requires dynamic budget management:

High Season (40% above baseline budget):

• Dashain (September-October): Clothing, electronics, vehicles, jewelry
  • Expect CPC increase: 30-45%
  • Conversion rates typically higher (+20-35%)
  • Budget recommendation: +40-50% for retail
• Tihar (October-November): Electronics, home goods, sweets, gifts
  • CPC increase: 25-40%
  • High purchase intent period
  • Budget recommendation: +35-45%
• Wedding Season (November-January): Events, jewelry, clothing, photography
  • CPC increase: 20-30%
  • High-value transactions common
  • Budget recommendation: +30-40%

Medium Season (baseline budget):

• February-April: Normal business operations
• May-July: Pre-festival preparation
• Standard CPC and conversion rates
• Budget recommendation: Maintain planned budget

Low Season (30% below baseline):

• Monsoon (June-August): Reduced consumer spending
  • CPC typically lower (-15-25%)
  • Conversion rates may drop (-10-20%)
  • Budget recommendation: -20-30%, focus on brand awareness
• Post-Dashain/Tihar (November): Consumer spending fatigue
  • Temporarily reduced demand
  • Budget recommendation: -30-40% for 2-3 weeks

Budget Calendar Example (E-commerce, NPR 100k monthly baseline):

Month	Festival/Season	Recommended Budget	Rationale
January	Wedding Season End	NPR 120,000	Maintain wedding momentum
February	Normal	NPR 100,000	Baseline operations
March	Normal	NPR 100,000	Baseline operations
April	New Year Prep	NPR 110,000	Pre-festival increase
May	Pre-Monsoon	NPR 90,000	Seasonal decline
June	Monsoon Start	NPR 75,000	Low season
July	Monsoon Peak	NPR 70,000	Lowest season
August	Monsoon End	NPR 85,000	Recovery phase
September	Dashain Prep	NPR 140,000	Major festival prep
October	Dashain Peak	NPR 180,000	Peak season maximum
November	Tihar + Recovery	NPR 130,000	Festival continuation
December	Wedding Season	NPR 125,000	High-value season

Annual total: NPR 1,325,000 (vs NPR 1,200,000 flat budget) - Strategic allocation yields better ROI

Strategy 3: Competitor-Based Budget Calculation

Understand your competitive landscape to set appropriate budgets:

Step 1: Identify Your Competition Level

Low Competition Niches (NPR 15,000-40,000/month):

• Specialized B2B services
• Niche products with limited sellers
• Local service areas
• Regional businesses

Examples: Industrial equipment, specialized consulting, niche education programs

Medium Competition Niches (NPR 50,000-150,000/month):

• Popular local services
• Common retail categories
• Growing industries
• Mid-sized markets

Examples: Digital marketing agencies, general education, fitness centers, restaurants

High Competition Niches (NPR 200,000+/month):

• E-commerce retail
• Financial services
• Real estate
• Major education institutions
• Healthcare

Step 2: Estimate Your Share of Voice Target

Share of Voice Formula: Your ad impressions / Total market ad impressions × 100

Budget implications:

• 10% share of voice → Start with 10% of estimated total market spend
• 25% share of voice → 25% of market spend (more aggressive)
• 50%+ share of voice → Market leader position (requires significant investment)

Example Calculation:

Market: Kathmandu digital marketing agencies

• Estimated competitors running ads: 25 agencies
• Average competitor budget: NPR 45,000/month
• Total market spend estimate: NPR 1,125,000/month

Your targets:

• 10% share: NPR 112,500/month
• 20% share: NPR 225,000/month
• 30% share: NPR 337,500/month

Step 3: Adjust for Business Stage

New Entrant (First 3 months):

• Budget: 50-75% of target share
• Focus: Testing and learning
• Goal: Establish baseline performance

Growth Stage (Months 4-12):

• Budget: 100-150% of target share
• Focus: Market share capture
• Goal: Profitable customer acquisition

Established Player (Year 2+):

• Budget: Based on ROAS and growth targets
• Focus: Optimization and defense
• Goal: Maximize profitability while defending position

Strategy 4: Product/Service-Specific Budget Models

Different business models require different approaches:

E-Commerce Product-Based Budgeting:

Formula: Monthly Budget = (Revenue Goal / Average Order Value) × Target CPA

Example:

• Monthly revenue goal: NPR 500,000
• Average order value: NPR 2,500
• Orders needed: 200
• Target CPA: NPR 450
• Required Budget: NPR 90,000/month

Lead Generation Service-Based Budgeting:

Formula: Monthly Budget = (Lead Goal / Conversion Rate) × Cost Per Click

Example:

• Monthly lead goal: 50 qualified leads
• Website conversion rate: 4%
• Clicks needed: 1,250
• Average CPC: NPR 35
• Required Budget: NPR 43,750/month

SaaS/Subscription-Based Budgeting:

Formula: Monthly Budget = (New Subscriber Goal × Customer Acquisition Cost) / Payback Period Target

Example:

• New subscriber goal: 30/month
• Acceptable CAC: NPR 3,000 (LTV is NPR 15,000)
• Required Budget: NPR 90,000/month
• LTV:CAC ratio: 5:1 (healthy)

Local Service-Based Budgeting:

Formula: Monthly Budget = (Client Goal × Average Project Value × 15-20%)

Example:

• New client goal: 8/month
• Average project value: NPR 75,000
• Marketing budget: 18% of project value
• Required Budget: NPR 108,000/month

Real Nepal PPC Budget Case Studies

Case Study 1: Kathmandu Online Jewelry Store

Starting Position:

• Monthly revenue: NPR 650,000
• PPC budget: NPR 45,000 (flat monthly)
• ROAS: 14.4x (revenue/ad spend)
• Conversion rate: 1.2%
• Average order value: NPR 8,500

Problem: Strong ROAS but missed opportunity—could scale more aggressively with higher budget.

Analysis:

• CPA: NPR 586 (excellent for NPR 8,500 AOV)
• Profit margin: 35% (NPR 2,975/order)
• Customer lifetime value: NPR 22,500 (2.6 purchases average)
• Bottleneck: Budget constraint, not market demand

New Budget Strategy Implemented:

Month 1-2: Testing Phase

• Budget: NPR 65,000/month (+44%)
• Goal: Verify scalability without performance decline
• Result: ROAS maintained at 13.8x, conversion rate stable

Month 3-5: Gradual Scaling

• Budget increase: 25% per month
  • Month 3: NPR 81,000
  • Month 4: NPR 101,000
  • Month 5: NPR 126,000
• Performance tracking: Weekly ROAS monitoring

Month 6-8: Aggressive Scaling

• Dashain/Tihar period (high season)
• Budget: NPR 180,000 (Month 6 & 7), NPR 150,000 (Month 8)
• Seasonal strategy: Capture maximum demand during festivals

Month 9-12: Optimized Maintenance

• Post-festival adjustment: NPR 95,000/month
• Focus: Profitability over pure growth
• Audience expansion: Similar audiences, lookalikes

Results After 12 Months:

Metric	Before	After	Change
Average Monthly Budget	NPR 45,000	NPR 110,000	+144%
Monthly Revenue	NPR 650,000	NPR 1.82M	+180%
ROAS	14.4x	16.5x	+2.1x
Orders/Month	76	214	+181%
CPA	NPR 586	NPR 514	-12%

Financial Analysis:

• Additional budget invested: NPR 780,000 annually
• Additional revenue generated: NPR 14.04M annually
• Additional profit (35% margin): NPR 4.91M
• ROI: 530%

Key Success Factors:

1. Maintained ad quality while scaling (better ROAS at scale)
2. Strategic seasonal budget allocation (40% of year’s profit in Dashain/Tihar)
3. Audience expansion prevented saturation
4. Strong landing page optimization maintained conversion rates

Case Study 2: Pokhara Adventure Tourism Agency

Starting Position:

• Monthly budget: NPR 35,000 (Google Ads only)
• Leads: 28/month
• Cost per lead: NPR 1,250
• Conversion rate (lead to booking): 18%
• Average booking value: NPR 45,000
• ROAS: 6.5x

Problem: Limited to Google Search, missing potential customers on other platforms. Budget allocation not strategic.

Multi-Platform Budget Strategy:

Research Phase (Month 1):

• Tested Google: NPR 20,000
• Tested Facebook: NPR 10,000
• Tested Instagram: NPR 5,000
• Total: NPR 35,000

Discovery:

• Google Search: High intent, NPR 1,850/lead, 22% conversion to booking
• Facebook: Brand awareness, NPR 680/lead, 12% conversion (but younger audience, higher LTV)
• Instagram: Visual appeal, NPR 520/lead, 15% conversion, strong for specific tours

Optimized Allocation (Month 2-12):

Budget Distribution:

• Google Search: NPR 28,000 (40%) - Bottom funnel, high intent
• Facebook Ads: NPR 21,000 (30%) - Awareness + remarketing
• Instagram Ads: NPR 14,000 (20%) - Visual showcasing, youth market
• Facebook Remarketing: NPR 7,000 (10%) - Previous website visitors

Monthly Total: NPR 70,000 (doubled from original)

Seasonal Adjustments:

• Peak Season (October-November, March-May): +35% budget
• Monsoon (June-August): -40% budget
• Average across year: NPR 70,000

Results After 12 Months:

Metric	Before	After	Change
Monthly Budget	NPR 35,000	NPR 70,000	+100%
Total Leads	28/month	89/month	+218%
Conversion to Booking	18%	19%	+1 pp
Bookings/Month	5	17	+240%
Revenue/Month	NPR 225,000	NPR 765,000	+240%
Overall ROAS	6.5x	10.9x	+4.4x

Cost per booking comparison:

• Before: NPR 7,000/booking (NPR 35k ÷ 5)
• After: NPR 4,118/booking (NPR 70k ÷ 17)
• Improvement: -41% CPA despite doubling spend

Financial Impact:

• Additional investment: NPR 420,000 annually
• Additional revenue: NPR 6.48M annually
• Additional profit (28% margin): NPR 1.81M
• ROI: 331%

Key Learnings:

1. Platform diversification reduced dependency risk
2. Visual content (Instagram) performed exceptionally for adventure tourism
3. Facebook remarketing (lowest CPL) converted warm audiences efficiently
4. Seasonal budget flexibility maximized ROI during peak periods

Case Study 3: Kathmandu Education Consultancy (Study Abroad)

Starting Position:

• Budget: NPR 55,000/month
• Leads: 42/month
• CPL: NPR 1,310
• Consultation bookings: 35% (15 consultations)
• Student conversions: 40% (6 students)
• Average commission: NPR 180,000/student
• Monthly revenue: NPR 1.08M
• ROAS: 19.6x

Challenge: Highly profitable but difficult to scale—competitive keywords, limited market size in Nepal.

Sophisticated Budget Strategy:

Audience Segmentation Approach:

Tier 1: High-Intent Keywords (NPR 35,000 - 64%)

• “Study in USA cost,” “Student visa process,” “IELTS preparation Nepal”
• High CPC (NPR 85-180) but high conversion rate (45%)
• Focus: Immediate conversion

Tier 2: Research Phase (NPR 12,000 - 22%)

• “Best universities for engineering,” “Study abroad scholarships”
• Medium CPC (NPR 45-75), medium conversion (28%)
• Focus: Lead nurturing

Tier 3: Awareness (NPR 8,000 - 14%)

• “Study abroad vs Nepal education,” “Career opportunities abroad”
• Low CPC (NPR 18-35), low immediate conversion (12%)
• Focus: Long-term pipeline building

Total Budget: NPR 55,000 → NPR 85,000 over 6 months

Additional Strategy Components:

1. WhatsApp Integration:

• Added WhatsApp inquiry button (tracked as conversion)
• 58% of inquiries came via WhatsApp after website visit
• Proper attribution crucial for ROI calculation

2. Seasonal Calendar Alignment:

• Intake cycles: January, May, September
• Budget increase 2 months before each intake
• January intake: +45% budget (November-December)
• May intake: +35% budget (March-April)
• September intake: +40% budget (July-August)

3. Remarketing Investment:

• Allocated 18% of budget to remarketing
• 80% of conversions touched brand 3+ times before inquiry
• Remarketing CPL: NPR 425 (vs NPR 1,850 for cold traffic)

Budget Allocation by Month:

Month	Intake Period	Budget	Focus
Jan	Post-Intake Recovery	NPR 65,000	Maintain presence
Feb	Normal	NPR 70,000	Baseline
Mar	May Intake Prep	NPR 95,000	Aggressive push
Apr	May Intake Peak	NPR 105,000	Maximum visibility
May	Post-Intake	NPR 70,000	Recovery
Jun	Normal	NPR 75,000	Baseline
Jul	Sep Intake Prep	NPR 90,000	Build pipeline
Aug	Sep Intake Peak	NPR 100,000	Conversion push
Sep	Post-Intake	NPR 72,000	Recovery
Oct	Normal	NPR 75,000	Baseline
Nov	Jan Intake Prep	NPR 98,000	Aggressive push
Dec	Jan Intake Peak	NPR 110,000	Maximum push

Annual Budget: NPR 1,025,000 (vs NPR 660,000 flat)

Results After 12 Months:

Metric	Before	After	Change
Monthly Avg Budget	NPR 55,000	NPR 85,400	+55%
Leads/Month	42	78	+86%
CPL	NPR 1,310	NPR 1,095	-16%
Consultations/Month	15	31	+107%
Students Placed/Month	6	13	+117%
Revenue/Month	NPR 1.08M	NPR 2.34M	+117%
ROAS	19.6x	27.4x	+7.8x

Financial Analysis:

• Additional annual investment: NPR 365,000
• Additional annual revenue: NPR 15.12M
• Commission profit margin: 88%
• Additional annual profit: NPR 13.31M
• ROI: 3,547%

Critical Success Factors:

1. Intake cycle alignment: 60% of annual student placements happened in 3 peak months—budget concentration during these periods was crucial
2. WhatsApp attribution: Properly tracking WhatsApp conversions revealed true ROAS was 2.8x higher than initially measured
3. Tiered keyword strategy: Balanced immediate conversions with long-term pipeline building
4. Remarketing efficiency: 72% lower CPL for remarketing audiences justified 18% budget allocation

When to Increase Your Budget: Data-Driven Decision Framework

Green Light Indicators (Increase Budget 25-50%)

1. Profitable ROAS Sustained for 3+ Weeks

• Target: ROAS > 4x for e-commerce, > 6x for services
• Consistency: Less than 15% week-over-week variance
• Profitable at scale: Margin analysis confirms profitability

2. Low Cost Per Acquisition vs Customer Value

• CPA should be < 25% of customer lifetime value (LTV)
• Example: LTV NPR 12,000 → acceptable CPA: NPR 3,000
• Example: LTV NPR 150,000 → acceptable CPA: NPR 37,500

3. Conversion Rate Stable or Improving

• Website conversion rate maintained (±10%)
• Landing page conversion rate not declining
• Quality score stable or improving (Google Ads 7+)

4. Available Audience Size

• Audience saturation < 70%
• Ability to expand to similar audiences
• New keyword opportunities identified

5. Strong Competitive Position

• Impression share: Room to grow (currently < 80%)
• Ad rank: Competitive positioning maintained
• Click share: Capturing fair market share

Example Calculation:

Current State:
- Budget: NPR 50,000/month
- ROAS: 5.2x
- CPA: NPR 1,250
- LTV: NPR 8,500
- CPA/LTV ratio: 14.7% ✓ (healthy, < 25%)

Decision: Increase budget to NPR 65,000 (+30%)

Yellow Light Indicators (Increase Budget Cautiously, 10-20%)

1. ROAS Slightly Declining

• ROAS 3-4x (still profitable but margin tightening)
• Week-over-week variance 15-25%
• Monitor closely, be ready to pause scaling

2. CPA Increasing Slightly

• CPA increased 10-20% from baseline
• Still profitable, but efficiency decreasing
• May indicate audience saturation beginning

3. Market Conditions Changing

• Increased competition (CPCs rising market-wide)
• Seasonal factors affecting performance
• Economic factors impacting consumer behavior

Example Decision:

Current State:
- Budget: NPR 80,000/month
- ROAS: 3.8x (was 4.5x)
- CPA: NPR 1,485 (was NPR 1,250)
- Change: -15.6% efficiency

Decision: Increase budget conservatively to NPR 90,000 (+12.5%)
Monitor weekly, be ready to pause if ROAS drops below 3.5x

Red Light Indicators (Maintain or Decrease Budget)

1. ROAS Below Profitability Threshold

• ROAS < 3x for most businesses
• Unprofitable even at current spend level
• Action: Optimize before scaling

2. High CPA Relative to LTV

• CPA > 30% of LTV
• Payback period too long
• Action: Improve conversion rate or reduce CPA

3. Declining Conversion Rates

• Landing page CR down 20%+
• Lead quality deteriorating
• Action: Fix conversion funnel first

4. Audience Saturation

• Frequency: 4+ impressions per user
• CTR declining significantly
• CPM increasing rapidly

5. Quality Score Decline (Google Ads)

• Quality scores dropping to 5 or below
• Ad relevance issues
• Landing page experience problems

Example - Do Not Scale:

Current State:
- Budget: NPR 100,000/month
- ROAS: 2.1x (declining from 3.8x)
- CPA: NPR 2,850 (was NPR 1,650)
- Conversion rate: 1.2% (was 1.9%)
- Frequency: 5.2 (audience fatigue evident)

Decision: STOP scaling. Reduce budget to NPR 70,000
Focus on: Creative refresh, landing page optimization, audience expansion
Timeline: 2-3 weeks to fix, then reassess scaling

Budget Optimization Tactics for Nepal Advertisers

Tactic 1: Dayparting for Maximum Efficiency

Nepal user behavior shows clear time-of-day patterns. Adjust bids or budget allocation accordingly:

High-Performance Time Windows:

Google Ads (Search Intent):

• Morning Peak: 10:00 AM - 12:00 PM
  • Office hours, decision-making time
  • B2B services: Increase bids by 25-35%
  • Professional services: Increase bids by 20-30%
• Evening Peak: 6:00 PM - 9:30 PM
  • Post-work browsing
  • E-commerce: Increase bids by 30-40%
  • Consumer services: Increase bids by 25-35%

Facebook/Instagram (Social Browsing):

• Lunch Break: 12:30 PM - 1:30 PM
  • Quick scrolling during lunch
  • Increase budget allocation: +15-20%
• Evening Prime Time: 7:00 PM - 10:00 PM
  • Peak social media usage
  • Increase budget allocation: +35-45%
  • Highest engagement rates

Low-Performance Time Windows:

• 1:00 AM - 6:00 AM: Reduce bids by 50-70% (minimal traffic)
• 2:00 PM - 4:00 PM: Reduce bids by 20-30% (lower conversion rates)

Implementation Example:

Base daily budget: NPR 3,000

Adjusted schedule:
- 6:00 AM - 10:00 AM: NPR 300 (10%)
- 10:00 AM - 12:00 PM: NPR 700 (23%) [PEAK]
- 12:00 PM - 2:00 PM: NPR 450 (15%)
- 2:00 PM - 6:00 PM: NPR 400 (13%)
- 6:00 PM - 9:30 PM: NPR 900 (30%) [PEAK]
- 9:30 PM - 6:00 AM: NPR 250 (8%)

Result: 22-28% improvement in ROAS by concentrating budget in high-performance windows

Tactic 2: Geographic Bid Adjustments for Nepal

Not all locations in Nepal perform equally. Optimize by region:

Premium Locations (Increase Bids +25-40%):

• Kathmandu Valley (Kathmandu, Lalitpur, Bhaktapur)
• Pokhara
• Biratnagar
• Butwal
• Dharan

Rationale: Higher purchasing power, better internet connectivity, more digital payment adoption

Standard Locations (Baseline Bids):

• Other urban centers
• District headquarters
• Growing cities

Budget-Conscious Locations (Decrease Bids -15-30% OR increase only during high-intent campaigns):

• Rural areas with limited infrastructure
• Lower internet penetration regions
• Areas with high COD preference but low fulfillment ability

Example Geographic Strategy:

Business: Kathmandu-based online store with Nepal-wide delivery

Geographic Budget Allocation:
- Kathmandu Valley: 45% of budget (60% of revenue)
- Pokhara: 12% of budget (15% of revenue)
- Other urban centers: 28% of budget (20% of revenue)
- Rural areas: 15% of budget (5% of revenue)

Adjustment: Shifted 5% from rural to Kathmandu Valley
Result: +18% overall ROAS, -12% CPA

Tactic 3: Device Bid Adjustments

Mobile dominates Nepal internet usage (78-82%), but conversion rates vary:

Typical Nepal Performance:

• Mobile Traffic: 78%
• Mobile Conversion Rate: 0.8-1.2% (e-commerce), 2.5-3.5% (lead gen)
• Desktop Conversion Rate: 2.2-3.1% (e-commerce), 4.5-6.5% (lead gen)

Bid Adjustment Strategy:

Scenario A: E-commerce Focus on Revenue

• Desktop: +35% bid adjustment (higher AOV, higher conversion rate)
• Mobile: Baseline (high volume, lower conversion)
• Tablet: +10% (moderate performance)

Scenario B: Lead Generation Focus on Volume

• Mobile: Baseline (most traffic, acceptable CPL)
• Desktop: +20% (better quality leads)
• Tablet: -15% (minimal traffic, inefficient)

Scenario C: Balanced Approach

• Mobile: Baseline
• Desktop: +25%
• Tablet: 0 to +10%

Real Example:

Lalitpur education consultancy:

Before Device Optimization:
- Mobile: 82% traffic, NPR 1,850 CPL, 28% conversion (lead to customer)
- Desktop: 18% traffic, NPR 1,450 CPL, 42% conversion (lead to customer)

After Device Optimization (+30% desktop bids):
- Mobile: 75% traffic, NPR 1,720 CPL, 28% conversion
- Desktop: 25% traffic, NPR 1,580 CPL, 42% conversion

Result:
- Overall cost per customer: -15%
- Lead quality improvement: +22%
- Total customers: +18% (despite slight CPL increase)

Tactic 4: Negative Keywords (Budget Waste Elimination)

Regularly review and add negative keywords to prevent wasted spend:

Common Nepal-Specific Negative Keywords:

For Paid Services (Consultancy, Courses, Professional Services):

• free
• download
• crack
• pirated
• torrent
• without paying
• no cost

For Premium Products:

• cheap
• affordable
• budget
• secondhand
• used
• duplicate
• copy

For Location-Specific Businesses:

• (Other city names if you don’t serve them)
• Example: If Kathmandu-only, add: Pokhara, Chitwan, Butwal, etc.

Generic Waste Keywords:

• jobs (if not hiring)
• career
• recruitment
• salary
• wikipedia
• pdf
• images only

Impact Example:

Kathmandu digital marketing agency:

Added negative keywords after 1-month analysis:
- "free course" (68 clicks, 0 conversions, NPR 2,380 wasted)
- "digital marketing jobs" (142 clicks, 0 conversions, NPR 5,112 wasted)
- "download pdf" (89 clicks, 0 conversions, NPR 2,936 wasted)

Total waste eliminated: NPR 10,428/month
Annual savings: NPR 125,136
Impact: Effective budget increase of 18% with no additional spending

Tactic 5: Smart Remarketing Budget Allocation

Remarketing typically delivers 2-3x better ROAS than cold traffic. Allocate strategically:

Recommended Remarketing Budget: 15-25% of total PPC budget

Audience Segments (by Priority):

1. Cart Abandoners (35% of remarketing budget):

• Highest intent, highest conversion rate
• Target within 1-7 days of abandonment
• Typical conversion rate: 8-15%
• Message: Urgency, limited-time offers, reassurance

2. Product/Service Page Viewers (30% of remarketing budget):

• Showed interest, didn’t take action
• Target within 3-14 days
• Typical conversion rate: 4-8%
• Message: Benefits, social proof, testimonials

3. Blog/Content Readers (20% of remarketing budget):

• Research phase, longer sales cycle
• Target within 7-30 days
• Typical conversion rate: 2-5%
• Message: Educational content, lead magnets, value propositions

4. Past Customers (15% of remarketing budget):

• Cross-sell and upsell opportunities
• Target 30-90 days after purchase
• Typical conversion rate: 6-12%
• Message: New products, exclusive offers, loyalty rewards

Remarketing ROI Example:

Total monthly budget: NPR 100,000
Remarketing allocation: NPR 20,000 (20%)

Remarketing performance:
- Impressions: 285,000
- Clicks: 2,400
- CPC: NPR 8.33 (vs NPR 38 for cold traffic)
- Conversions: 156
- CPA: NPR 128 (vs NPR 1,450 for cold traffic)
- Revenue: NPR 842,000
- ROAS: 42.1x (vs 8.2x for cold traffic)

Remarketing efficiency: 5.1x better than cold traffic
Justification for 20-25% budget allocation: Proven

Frequently Asked Questions (FAQ)

Q1: What’s the absolute minimum PPC budget to see results in Nepal?

Answer: NPR 15,000-20,000/month is the practical minimum for most businesses.

Why this minimum?

• Need 300-500 clicks for meaningful data (at NPR 30-50 average CPC)
• Requires 2-3 weeks to gather sufficient conversion data
• Allows testing 2-3 audience segments or ad variations
• Builds enough data for optimization decisions

What you WON’T get with minimum budget:

• Rapid testing (will take 3-4 weeks per test)
• Multi-platform presence (must focus on one platform)
• Immediate dominance (will need months to build)
• Advanced features like remarketing (need larger lists)

What you CAN achieve:

• Validate demand for your offering
• Identify best-performing keywords/audiences
• Generate 5-15 qualified leads/month (service businesses)
• Achieve profitable ROAS if well-optimized
• Build foundation for future scaling

Budget-stretching tactics for small budgets:

• Geo-target only primary city (Kathmandu or Pokhara)
• Focus on high-intent keywords only
• Use one platform (Google OR Facebook, not both)
• Maximize organic efforts alongside paid
• Leverage free tools (Google Business Profile, SEO, social media)

Q2: How quickly should I increase my PPC budget when seeing success?

Answer: Increase 20-30% every 2-3 weeks when performance is strong, with clear checkpoints.

Safe Scaling Timeline:

Week 1-2: Baseline Performance

• Initial budget: NPR 50,000/month (NPR 1,667/day)
• Monitor: ROAS, CPA, conversion rate, quality score
• Action: None (establishing baseline)

Week 3-4: First Assessment

• If ROAS > 4x and CPA profitable → Increase to NPR 62,500 (+25%)
• If ROAS 3-4x → Increase to NPR 57,500 (+15%)
• If ROAS < 3x → Maintain or optimize first

Week 5-6: Second Assessment

• If performance maintained → Increase another 20-25%
• If performance declined 10%+ → Reduce back to previous level
• If performance improved → Consider larger increase (30-35%)

Week 7-8: Stabilization

• Monitor for audience saturation
• If frequency > 4 or CTR dropping → Expand audiences
• If all metrics healthy → Continue scaling

Monthly increases (ongoing):

• Strong performance: +25-30%/month
• Good performance: +15-20%/month
• Adequate performance: +10-15%/month

NEVER increase more than 50% in a single week - Algorithm disruption and performance degradation highly likely

Red Flags to Pause Scaling:

• ROAS drops 20%+ week-over-week
• Conversion rate declines 25%+
• Quality score drops 2+ points (Google Ads)
• Frequency increases above 5 (Facebook/Instagram)
• CPA increases 30%+ from baseline

Example Scaling Success:

Pokhara restaurant:
- Month 1: NPR 25,000 baseline, ROAS 6.2x
- Month 2: NPR 32,000 (+28%), ROAS 6.0x ✓
- Month 3: NPR 42,000 (+31%), ROAS 5.8x ✓
- Month 4: NPR 56,000 (+33%), ROAS 4.9x ⚠️
- Month 5: NPR 62,000 (+11% only), ROAS 5.2x ✓
- Month 6: NPR 77,000 (+24%), ROAS 5.4x ✓

Learnings: Month 4's aggressive +33% caused ROAS dip. Slowed scaling, performance recovered. Continued strategic growth.

Q3: Should I hire an agency or manage PPC in-house for my Nepal business?

Answer: Depends on budget, complexity, and internal capability.

Hire Agency When:

Scenario A: Limited Internal Capacity

• No dedicated marketing person
• Team focused on operations
• Budget: NPR 50,000+ for ads (minimum for agency to be cost-effective)
• Agency fee: NPR 25,000-75,000/month (Nepal rates)

Scenario B: Complex Campaigns

• Multi-platform campaigns (Google + Facebook + Instagram)
• Large product catalogs (e-commerce)
• Multiple campaign objectives
• Need for advanced strategies (attribution modeling, automation)

Scenario C: Speed to Results

• Need fast setup and optimization
• Don’t have time to learn platforms
• Opportunity cost of learning > agency cost

Typical Nepal Agency Costs:

• Small agencies: NPR 25,000-45,000/month management fee
• Mid-size agencies: NPR 50,000-120,000/month
• Large agencies: NPR 150,000+ /month
• Typical structure: 15-20% of ad spend as management fee

Manage In-House When:

Scenario A: Sufficient Budget for Hiring

• Can afford NPR 40,000-80,000/month for PPC specialist
• Monthly ad budget NPR 100,000+
• Want to build long-term internal capability

Scenario B: Simple Campaigns

• Single platform (just Google OR Facebook)
• Limited product/service range
• Local market only
• Basic targeting requirements

Scenario C: Learning Investment

• Founder/owner willing to invest 10-15 hours/week learning
• Long-term business commitment (not short-term test)
• Comfortable with trial and error

Hybrid Approach (Often Best for Nepal SMBs):

• Agency for initial setup and strategy (3-6 months)
• Train internal team member during agency partnership
• Transition to in-house management after foundation built
• Retain agency for periodic audits (quarterly)

Cost Comparison Example:

NPR 100,000/month ad budget:

Option A - Full Agency:
- Ad spend: NPR 100,000
- Agency fee: NPR 18,000 (18%)
- Total monthly: NPR 118,000
- Benefits: Expertise, full management, multi-platform
- Drawbacks: Ongoing cost, less control

Option B - In-House:
- Ad spend: NPR 100,000
- Staff cost: NPR 55,000 (junior to mid-level PPC specialist)
- Tools: NPR 8,000
- Total monthly: NPR 163,000
- Benefits: Full control, internal knowledge building
- Drawbacks: Higher initial cost, learning curve

Option C - Hybrid:
- Months 1-6: Agency (NPR 118,000/month) = NPR 708,000
- Months 7-12: In-house (NPR 163,000/month) = NPR 978,000
- Year 1 total: NPR 1,686,000
- Year 2: In-house only (NPR 163,000 × 12) = NPR 1,956,000
- Benefits: Best of both, smoother transition

Q4: How do I calculate the right PPC budget for my specific Nepal business?

Answer: Use the Goal-Based Budget Calculator method:

Step 1: Define Your Revenue/Lead Goal

Example Business: Kathmandu B2B SaaS company

• Monthly revenue goal: NPR 1,500,000
• Average customer value: NPR 150,000
• Customers needed: 10/month

Step 2: Work Backwards from Goal

Customers → Qualified Leads:

• Close rate: 25% (sales team conversion rate)
• Qualified leads needed: 40/month (10 customers ÷ 0.25)

Qualified Leads → Total Leads:

• Lead qualification rate: 60%
• Total leads needed: 67/month (40 ÷ 0.60)

Total Leads → Website Visitors:

• Website conversion rate: 3.5% (industry benchmark for B2B SaaS)
• Visitors needed: 1,914/month (67 ÷ 0.035)

Website Visitors → PPC Budget:

• Average CPC: NPR 45 (B2B keywords in Nepal)
• PPC budget needed: NPR 86,130/month (1,914 × NPR 45)

Recommended Budget: NPR 90,000-95,000/month (includes buffer for testing and optimization)

Step 3: Validate Against Margins

• Customer value: NPR 150,000
• Cost per customer (CAC): NPR 9,000 (NPR 90,000 ÷ 10 customers)
• CAC as % of customer value: 6% ✓ (healthy ratio)
• LTV:CAC ratio: 16.7:1 ✓ (excellent)

Decision: Budget is appropriate and sustainable

Alternative Calculation (Percentage of Revenue Method):

Recommended PPC spend as % of revenue (Nepal businesses):

• Startups/Growth stage: 15-25% of revenue
• Established businesses: 8-15% of revenue
• Mature/optimized: 5-10% of revenue

Example:

Current monthly revenue: NPR 800,000
Growth stage business
Recommended PPC budget: 15-20% of revenue
= NPR 120,000-160,000/month

If this generates 150% revenue growth:
New revenue: NPR 2,000,000
New budget (10% at maturity): NPR 200,000
= More efficient spend at higher revenue

Q5: What’s the biggest PPC budget mistake Nepal businesses make?

Answer: Not tracking offline conversions - Leading to massive undervaluation of PPC effectiveness.

The Problem:

Most Nepal businesses track only online conversions (form submissions, online purchases). However:

• 60-70% of inquiries happen via WhatsApp, phone calls, or in-person visits AFTER initial website interaction
• These offline conversions are rarely attributed back to PPC campaigns
• Result: PPC appears 2-3x LESS effective than it actually is

Real Example:

Kathmandu furniture store:

Before Proper Tracking (Online Only):

• Monthly PPC budget: NPR 85,000
• Tracked conversions: 23 (online form submissions)
• Cost per conversion: NPR 3,696
• Conversion to sale: 35%
• Sales attributed to PPC: 8
• Cost per sale: NPR 10,625
• ROAS: 1.9x
• Decision: “PPC isn’t working, considering cutting budget”

After Implementing Offline Tracking:

• Same monthly budget: NPR 85,000
• Online conversions: 23 (forms)
• Phone calls from website: 67 (newly tracked)
• WhatsApp inquiries: 89 (newly tracked)
• Walk-ins mentioning website: 31 (newly tracked)
• Total conversions: 210 (9.1x more than thought!)
• Total sales: 52 (6.5x more!)
• Actual cost per sale: NPR 1,635
• Actual ROAS: 12.4x (not 1.9x!)
• Decision: TRIPLE the PPC budget due to proven effectiveness

How to Track Offline Conversions:

1. Phone Calls:

• Use call tracking numbers (separate number per campaign)
• Google Ads call extensions
• Call conversion import to GA4
• Cost: NPR 2,500-5,000/month for call tracking service

2. WhatsApp Inquiries:

• Track WhatsApp button clicks as conversions
• Use unique links per campaign
• Train staff to ask: “How did you find us?”
• Export WhatsApp Business metrics

3. In-Person Visits:

• Ask every customer: “How did you hear about us?”
• Record responses in CRM or spreadsheet
• Include in monthly PPC reporting
• Assign value to store visits (average sale value × conversion rate)

4. CRM Integration:

• Connect CRM to GA4 (via Zapier or native integration)
• Track complete customer journey
• Import offline conversions back into Google Ads
• Complete attribution picture

Implementation Cost: NPR 10,000-25,000 one-time setup + NPR 5,000/month tools ROI: Reveals true performance, typically 2-4x better than online-only tracking

Q6: When is the best time of year to start PPC advertising in Nepal?

Answer: Best starting times depend on your business type, but generally avoid major festival periods for initial testing.

Ideal Starting Periods (Best for Learning):

February-April (Best Overall):

• Normal consumer behavior (not festival-affected)
• Competitive CPCs (not inflated)
• 3 months to optimize before Dashain (largest sales period)
• Good weather (not monsoon), stable internet
• Recommended for: All business types starting fresh campaigns

May-July (Second Best):

• Pre-monsoon/early monsoon, slower period
• Lower CPCs due to reduced competition
• Can establish baseline before festival season
• Recommended for: Budget-conscious businesses, testing new strategies

August-September (Proceed with Caution):

• Pre-Dashain preparation period
• CPCs starting to increase (20-30%)
• Consumer intent building but wallets not fully open yet
• Recommended for: Retail, e-commerce preparing for Dashain

Worst Starting Periods (Avoid for Initial Campaigns):

October-November (Dashain/Tihar):

• Highest CPCs of year (+40-60%)
• Different consumer behavior (not representative)
• Difficult to establish true baseline performance
• Wait until after festivals to start unless:
  • Selling festival-specific products
  • Have experience from previous years
  • Have large budget to compete

December-January (Mixed):

• Post-festival consumer fatigue early December
• Wedding season (good for specific industries)
• Holiday season behavior differs from normal
• Start only if: Wedding-related, events, or gift items

Industry-Specific Best Start Times:

E-commerce/Retail:

• Best: February-March (prepare for Dashain)
• Build audience, optimize before peak season

Education/Training:

• Best: June-July (academic year planning)
• Target students before school year starts

B2B Services:

• Best: Any time except Dashain/Tihar
• B2B less affected by consumer festivals

Tourism/Hospitality:

• Best: July-August (before peak season)
• September-November and March-May are peak tourism
• Prepare campaigns before peak

Wedding Services:

• Best: August-September
• November-January is peak wedding season

Real Example:

Two Kathmandu restaurants started PPC same budget (NPR 50,000/month):

Restaurant A (Started March):

• Month 1-3 (Mar-May): Learning, optimization
• Average ROAS: 4.2x
• Month 4-6 (Jun-Aug): Monsoon adjustment
• Average ROAS: 3.8x
• Month 7-9 (Sep-Nov): Festival optimization
• Average ROAS: 8.7x (leveraged learnings)
• Result: Strong Dashain/Tihar performance

Restaurant B (Started October - Dashain):

• Month 1-3 (Oct-Dec): Festival volatility
• Average ROAS: 5.1x (but expensive CPCs)
• Month 4-6 (Jan-Mar): Post-festival optimization
• Average ROAS: 3.2x (still learning)
• Month 7-9 (Apr-Jun): Baseline establishing
• Average ROAS: 4.5x (finally optimized)
• Result: Missed opportunity for first Dashain, expensive learning

Lesson: Starting 6-7 months before peak season allows optimization to maximize peak performance.

Q7: How do I know if my PPC is working or my money is being wasted?

Answer: Track these 5 critical metrics every week:

1. Return on Ad Spend (ROAS)

Formula: Revenue from PPC ÷ PPC spend

Healthy Benchmarks (Nepal):

• E-commerce: 4x-8x (NPR 4-8 revenue per NPR 1 spent)
• Service businesses: 6x-12x
• B2B high-value: 8x-20x+
• SaaS/Subscription: 3x-5x (first month), 10x+ (LTV)

Example Monitoring:

Week 1: NPR 15,000 spent → NPR 82,000 revenue = 5.5x ROAS ✓
Week 2: NPR 15,000 spent → NPR 67,000 revenue = 4.5x ROAS ⚠️ (dropping)
Week 3: NPR 15,000 spent → NPR 48,000 revenue = 3.2x ROAS ❌ (action needed)

Action: Pause low-performing ad sets, refresh creative, review targeting

2. Cost Per Acquisition (CPA)

Formula: PPC spend ÷ Number of customers/qualified leads

Healthy Benchmarks (Nepal):

• CPA should be < 25% of customer lifetime value (LTV)
• E-commerce: NPR 300-1,200 per sale
• B2B leads: NPR 800-2,500 per qualified lead
• High-value services: NPR 2,000-8,000 per customer

Red Flag: CPA increasing 30%+ month-over-month without explanation

3. Conversion Rate

Formula: Conversions ÷ Clicks × 100

Healthy Benchmarks (Nepal):

• E-commerce: 0.8-2.5%
• Lead generation: 2.5-5%
• B2B services: 2-4%
• Local services: 3-7%

Diagnosis:

• High CPC + Low CR = Landing page problem
• Low CPC + Low CR = Wrong audience targeting
• High CPC + High CR = Competitive keywords (optimize)

4. Click-Through Rate (CTR)

Formula: Clicks ÷ Impressions × 100

Healthy Benchmarks (Nepal):

• Google Search Ads: 3-6%
• Google Display Ads: 0.5-1.2%
• Facebook Ads: 1.5-3%
• Instagram Ads: 1-2.5%

Red Flag: CTR < 1% on search ads = Irrelevant ads or poor copy

5. Quality Score (Google Ads)

Scale: 1-10 (10 is best)

Healthy Benchmark: 7-10

Components:

• Expected CTR
• Ad relevance
• Landing page experience

Impact:

• Quality Score 8-10: CPC discount up to 50%
• Quality Score 4-6: CPC premium up to 25%
• Quality Score 1-3: CPC premium up to 400%+

Monitoring Dashboard Example:

Metric	This Week	Last Week	Change	Status
ROAS	5.2x	5.8x	-10.3%	⚠️ Monitor
CPA	NPR 1,450	NPR 1,280	+13.3%	⚠️ Monitor
Conv. Rate	2.1%	2.3%	-8.7%	⚠️ Check LP
CTR	4.2%	4.5%	-6.7%	✓ OK
Quality Score	8.2	8.5	-3.5%	✓ OK

Interpretation: Conversion rate issue causing ROAS and CPA problems. Action: Review and optimize landing page.

Final Advice for Nepali Advertisers

Key Principles for PPC Success in Nepal:

1. Start Conservative, Scale Strategically

• Begin with NPR 15,000-30,000 to learn
• Increase 20-30% when performance is proven
• Never scale beyond what your operations can handle

2. Nepal-Specific Optimization is Essential

• Don’t copy Indian/global strategies directly
• Account for COD preference (58% of orders)
• Mobile-first optimization (78% of traffic)
• Festival calendar integration mandatory
• WhatsApp as primary communication channel

3. Track Everything (Especially Offline)

• 60-70% of conversions happen offline
• Implement call tracking
• Monitor WhatsApp inquiries
• Ask every customer: “How did you find us?”
• True ROAS often 2-4x higher than online-only data shows

4. Platform Selection Matters

• Google Ads: High-intent keywords, immediate need
  • Best for: Services, B2B, competitive products
  • Expect: Higher CPC, higher conversion rate
• Facebook/Instagram: Brand building, consideration phase
  • Best for: Visual products, lifestyle, youth market
  • Expect: Lower CPC, longer sales cycle, massive reach
• Multi-platform: Best for most businesses once optimized
  • Allocation: 50-60% best performer, 30-40% secondary, 10-20% testing

5. Patience Pays (Literally)

• Month 1: Learning and baseline (break-even acceptable)
• Month 2-3: Optimization (target 3-4x ROAS)
• Month 4-6: Scaling (target 5-8x ROAS)
• Month 7-12: Maximizing (target 8-12x+ ROAS)

Don’t expect overnight success. Nepal’s digital advertising landscape rewards consistency and optimization over time.

Common Pitfalls to Avoid:

❌ Setting budget once and forgetting → Regular optimization essential ❌ Copying competitor strategies blindly → Your business is unique ❌ Ignoring seasonal patterns → Festival calendar impacts everything ❌ Not testing different creatives → Creative fatigue kills performance ❌ Focusing only on last-click conversions → Multi-touch journey is real ❌ Neglecting negative keywords → 15-25% of budget often wasted ❌ Poor mobile experience → 78% of traffic, can’t afford to ignore ❌ No remarketing strategy → 2-3x better ROAS than cold traffic ❌ Unrealistic expectations from small budgets → Need time and data to optimize

Resources and Next Steps:

Free Tools to Get Started:

• Google Ads Keyword Planner (keyword research)
• Google Analytics 4 (conversion tracking)
• Facebook Ads Manager (audience insights)
• Google Tag Manager (tracking implementation)

Recommended Learning (Nepal-Focused):

• Google Ads certification (free, online)
• Facebook Blueprint certification (free, online)
• Local digital marketing communities (Facebook groups, LinkedIn)
• Our blog guides: PPC guide Nepal, PPC mistakes to avoid

When to Get Professional Help:

• Budget > NPR 100,000/month (ROI of expert management clear)
• Complex multi-platform campaigns needed
• Internal team at capacity
• Results plateauing despite optimization efforts
• Want to accelerate learning and results

Ready to launch your PPC campaign?

Book a free PPC strategy consultation with our Nepal-based team. We’ll review your business, recommend appropriate budget, and create a custom strategy tailored to Nepal’s unique market.

Or explore our related PPC resources:

• PPC Guide for Nepal
• Common PPC Mistakes in Nepal
• Facebook Ads Budget Guide
• Google Ads Efficiency Model
• Localizing PPC for Nepal

Remember: In PPC, patience, proper tracking, and continuous optimization pay dividends. The Nepal businesses succeeding with PPC aren’t necessarily those with the biggest budgets—they’re the ones who understand their data, optimize relentlessly, and adapt to local market conditions.

Start smart, track everything, optimize continuously, and scale strategically. Your PPC success in Nepal depends on it.