What No One Tells You About Becoming a Digital Marketing Expert
The more you learn, the more you realize you don't know. The Dunning-Kruger effect is real, and it hits hard in year 3.
Insights, strategies, and real-world lessons from a digital marketing expert building brands, growing businesses, and documenting the journey along the way. No fluff — just practical content that works.
The more you learn, the more you realize you don't know. The Dunning-Kruger effect is real, and it hits hard in year 3.
I recently visited a community school that had a brand new computer lab. The hardware was decent. But the computers were locked.
"Post 3 times a day!" "Use red buttons!" "Start a podcast!" Why generic advice is dangerous for your specific business.
Ten years from now, when your student applies for a job, the employer won’t ask, “How many marks did you get in Class 9 Science?”...
In Nepal, our exam system is obsessed with Position.
We have more tools than ever, but marketing effectiveness is dropping. Why? Because we stopped teaching the 4 Ps and started teaching "Hacks."
When I suggest to teachers that they should learn to code, the reaction is usually panic.
Clubhouse is dead. Threads is struggling. TikTok is banned (maybe). Why staking your business on "The Next Big Thing" is gambling, not marketing.
“Sir, the internet is not working.”
Technical audits, topical authority mapping, on‑page optimization and strategic content calendars that build sustainable organic visibility for Nepali search intent & international expansion.
High intent Google Search, YouTube, Display and Meta Ads with structured testing frameworks that reduce wasted spend and accelerate customer acquisition.
GA4, Looker Studio dashboards, tag governance, funnel diagnostics and experimentation to improve conversion rates and marketing ROI.
Lifecycle journeys, segmentation, behavioural triggers and retention sequences that lift LTV and reduce churn.
Search intent aligned content clusters, topical depth, entity optimization and brand positioning assets that earn trust & backlinks.
Fast, conversion‑first websites with structured data, performance budgets and technical SEO baked in from day one.