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Course: PRC 112 Digital Marketing Practicum (Pokhara University) · Nature: Practical, continuous evaluation — no semester-end exam · Pass marks: 60 / 100 · Total: 16 hours across 8 modules.

Your semester-long project runs through all 8 modules. Every module ends in a tangible deliverable that feeds your final presentation (Module 8).

1. Set up before Module 1

  • A business to work on: your own idea, a family business, or a friendly local shop (get permission first).
  • Accounts: Google (Sites + Analytics demo), Meta dummy account, Canva free.
  • A project folder (Drive or laptop) plus the weekly activity log — fill it every week; it is graded evidence.

2. Naming (use everywhere)

  • Files: prc112-m[module]-[yourname] (e.g. prc112-m3-aarati) · Name + date at the top of every submission · label every screenshot (tool + date range).

3. AI-use & integrity

  • AI-assisted drafts allowed if disclosed; you own the strategy and numbers in Q&A and the Module 8 presentation.
  • Fabricated screenshots, fake followers, or purchased engagement → zero for the affected component.
  • Use real Nepal numbers from the case studies; cite the source for every published figure.

4. How grading works

  • Continuous evaluation across modules (see each module’s assignment + rubric) plus the Module 8 project presentation. There is no final written exam — your project file is the exam.
  • Late policy: instructor discretion; the weekly log keeps small slips visible early.

5. Where things live

  • Modules 1–8 + assignments + slides + templates: PRC 112 hub.
  • Start with the project brief and the practicum checklist.
  • Track progress here on the hub (mark modules complete on their pages — saved in this browser).