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Learning Objectives

  • Understand permission-based list building and consent
  • Create a basic segmented list and design a template email
  • Plan for measurement (opens, clicks, conversions proxy)

Activities (Hands-on)

  1. Create an audience list (mock/sample contacts acceptable)
  2. Segment by interest or stage (2–3 segments)
  3. Design one campaign (subject lines, preview text, body, CTA)
  4. Prepare a sending plan and schedule (simulation)

Deliverables

  • Email template (exported HTML or screenshots)
  • Segmentation outline and sending plan

Mini Rubric (5 pts)

  • Ethical list approach and clarity (2)
  • Template quality and CTA (2)
  • Segmentation logic (1)