📊 Lecture Slides

This module is divided into two 1-hour sessions:

  1. Session 4.1: Social Media Platform Strategy (1 hour)
    • Platform comparison and selection strategy
    • Profile optimization and bio formula
  2. Session 4.2: Campaign Planning & Execution (1 hour)

💡 Click any session above to view full-screen presentation with navigation

Learning Objectives

  • Understand role of major platforms (Facebook, Instagram, LinkedIn, YouTube)
  • Draft a simple social media strategy (objectives, audience, content mix)
  • Plan and schedule a 1-week campaign

Activities (Hands-on)

  1. Pick 2 primary platforms based on audience
  2. Perform a quick account audit (profile completeness, visuals, bio, links)
  3. Define a 1-week campaign theme and plan 3–5 posts (copy, creative, hashtags)
  4. Create posts (live or mockups) and schedule with native tools or Canva

Deliverables

  • 1-page strategy outline for 2 platforms (objectives, audience, content mix)
  • 1-week campaign brief + 3–5 posts (screenshots or mockups)

Mini Rubric (15 pts)

Matches Assignment 4:

  • Platform strategy (5)
  • Campaign plan (5)
  • Execution of 3–5 posts (5)