📊 Lecture Slides
This module is divided into two 1-hour sessions:
- Session 4.1: Social Media Platform Strategy (1 hour)
- Platform comparison and selection strategy
- Profile optimization and bio formula
- Session 4.2: Campaign Planning & Execution (1 hour)
- Content scheduling and hashtag strategy
- Engagement best practices and one-week campaign planning
- 4.2.1 Canva Walkthrough: Creation and scheduling of posts on social media
💡 Click any session above to view full-screen presentation with navigation
Learning Objectives
- Understand role of major platforms (Facebook, Instagram, LinkedIn, YouTube)
- Draft a simple social media strategy (objectives, audience, content mix)
- Plan and schedule a 1-week campaign
Activities (Hands-on)
- Pick 1–2 platforms based on audience
- Perform a quick account audit (profile completeness, visuals, bio, links)
- Plan 5–7 posts for a week (copy, creative idea, hashtags)
- Schedule posts using native tools (Meta Business Suite / LinkedIn)
Deliverables
- 1-page strategy outline (objectives, audience, platform choice)
- 1-week posting plan (copy + creative notes)
Mini Rubric (10 pts)
- Strategy coherence and platform fit (4)
- Schedule completeness (3)
- Copy quality and CTA (3)
