Assignment 4: Social Media Strategy & Campaign

Objective

Establish a strategic presence on two key social platforms and execute a cohesive 1-week campaign to drive engagement.

Instructions

  1. Platform Strategy
    • Selection: Choose 2 primary platforms (e.g., Instagram & LinkedIn).
    • Strategy: For each, define:
      • Goal: (e.g., Brand Awareness, Leads).
      • Target Audience: Specific demographics/interests on this platform.
      • Content Mix: What types of content will you post?
  2. Campaign Planning (1 Week)
    • Theme: Define a unifying theme (e.g., “Product Launch,” “Tips Week”).
    • Schedule: Plan 3-5 posts over a 7-day period.
    • Goal: What specific result do you want from this campaign?
  3. Campaign Execution
    • Create & Post: Create and publish (or mock up) 3-5 posts for your campaign.
    • Variety: Use at least 2 different formats (e.g., 1 Reel, 2 Static Posts).
    • Engagement: If posting live, interact with comments.

Deliverables

Submit a single PDF document containing:

  • ✅ Platform Strategy: 1-page summary of your 2 chosen platforms and strategy.
  • ✅ Campaign Brief: Theme, Goal, and Schedule.
  • ✅ Campaign Content:
    • Screenshots of the 3-5 posts (published or mockups).
    • Captions and hashtags used.
  • ✅ Reflection: Short paragraph on what you learned or would do differently.

Submission Guidelines

  • Format: PDF
  • Naming: M4-Assignment-YourName.pdf
  • Due: End of Module 4
  • Submit via: Google Classroom

Evaluation Criteria (15 points)

  • Platform Strategy (5 pts): Clear rationale and tailored strategy for 2 platforms.
  • Campaign Plan (5 pts): Cohesive theme and realistic 1-week schedule.
  • Execution (5 pts): High-quality creation of 3-5 posts with format variety.

Resources