Assignment 2: Website Setup & Optimization

Objective

Create a professional, mobile-responsive website for your project and implement foundational SEO elements to ensure visibility.

Instructions

  1. Website Creation & Structure
    • Platform: Choose a platform (WordPress, Wix, Google Sites, etc.) that suits your needs.
    • Structure: Create at least three essential pages:
      • Home: Clear value proposition and Call-to-Action (CTA).
      • About: Your story/mission.
      • Contact: How to reach you.
    • Mobile Check: Ensure the site looks good and functions well on mobile devices.
  2. Basic SEO Implementation
    • Title Tags: Write unique title tags for each page (Format: Keyword | Brand Name).
    • Meta Descriptions: Write compelling descriptions (150-160 chars) with keywords.
    • Headings: Use proper H1 (one per page) and H2/H3 hierarchy.
    • Keywords: Naturally include your primary keywords in the content.
  3. Optimization
    • Images: Ensure all images have descriptive Alt Text.
    • Speed: Avoid uploading massive image files; keep the site loading fast.

Deliverables

Submit a single PDF document containing:

  • ✅ Live Website URL
  • ✅ Screenshots:
    • Homepage (Desktop view)
    • Homepage (Mobile view)
  • ✅ SEO Checklist Table (for Home, About, and Contact pages):
    • Page Name
    • Title Tag used
    • Meta Description used
    • Primary Keyword
  • ✅ Platform Rationale: 1-2 sentences on why you chose this platform.

Submission Guidelines

  • Format: PDF
  • Naming: M2-Assignment-YourName.pdf
  • Due: End of Module 2
  • Submit via: Google Classroom

Evaluation Criteria (10 points)

  • Website Structure & UX (4 pts): Functional site with 3+ pages, clear navigation, and mobile responsiveness.
  • SEO Implementation (4 pts): Correct title tags, meta descriptions, and heading structure on all main pages.
  • Professionalism (2 pts): Clean layout, working links, and professional presentation.

Resources