Use this detailed rubric during the live presentation. Convert the /30 total into Assignment 8’s presentation component (10 course points): course points = rubric score × 10 ÷ 30.
| Criteria | Excellent | Good | Basic | Score |
|---|---|---|---|---|
| Goal & Audience | 3 — Clear, specific, feasible | 2 — Mostly clear | 1 — Vague/unclear | /3 |
| Digital Presence | 3 — Site/landing + channels well-structured | 2 — Present, minor issues | 1 — Incomplete/poor fit | /3 |
| Content & Social | 6 — Calendar complete, assets high quality | 4 — Partial calendar/assets | 2 — Minimal or off-topic | /6 |
| SEM & Email | 6 — Solid plan; ethical email | 4 — Basic plan with gaps | 2 — Weak/incorrect | /6 |
| Analytics & UTMs | 6 — KPIs aligned; UTM plan solid; insights | 4 — Basic metrics | 2 — Little insight | /6 |
| Communication | 3 — Clear, on-time, visual clarity | 2 — Minor issues | 1 — Disorganized/over time | /3 |
| Reflection & Next Steps | 3 — Strong learnings; 2 concrete actions | 2 — Some reflection | 1 — Little reflection | /3 |
Detail total: /30 → Assignment 8 presentation points: /10
Notes:
- Assignment 8 also awards 10 points for the Integrated Marketing Plan (portfolio) — scored separately on the assignment page.
- Plagiarism or fabricated evidence results in zero for affected parts
- Respect privacy; mask sensitive data in screenshots
