Email Nurture Checklist (MBA DM)

Setup

  • Live lead capture on sandbox (form → inbox/CRM/sheet)
  • Explicit opt-in; no purchased lists
  • Unsubscribe + business identity in every email
  • Trigger defined (e.g. form submit)

Sequence quality

Email Goal Must include
1 Welcome Deliver promised value Clear subject, brand intro, soft CTA
2 Trust Proof / education Case, review, or FAQ; one CTA
3 Offer Conversion Specific offer + deadline/next step
  • Distinct subject lines (A/B optional)
  • Timing plan stated (e.g. 0 / +2d / +5d)
  • Optional WhatsApp CTA on Email 3 for Nepal booking preference

Compliance cue

Reference GDPR/CAN-SPAM norms plus honest consent expectations under Nepal’s Electronic Transactions Act context—when unsure, ask for opt-in and make exit easy.

Optional reading: Email campaigns Nepal.