Case brief: Home services local SEO
Best for: Week 3 (SEO) · Week 1 journey mapping · Week 8 organic vs paid balance
Source of truth: /case-studies/kathmandu-home-services-local-seo/ · Narrative: /blog/kathmandu-local-seo-case-study/
Situation
Home repair & maintenance (plumbing, electrical, HVAC). Site “visible but invisible”: avg position ~34, thin GBP, most work from referrals. Distinct from the 90-day Ads CPA case.
Numbers (as published, 6 months)
| Metric | Before | After |
|---|---|---|
| Organic visits/mo | ~450 | 2,847 (+533%) |
| Qualified leads/mo | 12–15 | 42–48 (~3×) |
| Inquiry → booking | 18% | 37% |
| GBP calls/mo | 12 | 147 |
| CPL | NPR 3,800 | NPR 1,240 |
| Revenue/mo (published) | NPR 4.2 lakh | NPR 11.8 lakh |
Keyword examples on source: “plumber Kathmandu” 34 → 3; local pack #1 for 12 of 15 targets.
What they did
- GBP as storefront (photos, Q&A, Posts, review system)
- Locality landing pages + NAP consistency
- Mobile click-to-call / form friction fixes
- GA4 for calls and forms
MBA discussion
- For a lead-gen sandbox, is your primary keyword transactional + local?
- How does GBP change the customer journey vs a brochure homepage?
- Compare time-to-impact: SEO (months) vs Ads (days) — how would you sequence budget?
Cite in pitches
“Published local SEO home-services case: qualified leads ~3× in six months; organic 450 → 2,847/mo (source).”
