Overview

The chain had inconsistent NAP data and weak visibility for “best momo near me.” The team executed a local SEO program.

Key Moves

  • Standardized NAP across directories; fixed duplicates.
  • Google Business Profile: categories, menu URLs, reservation links, photos, Q&A.
  • Review program with table tents + QR; staff playbook for responses.
  • Local landing pages per outlet with embedded maps, schema, and hours.

Outcomes

  • 2–3× increase in discovery searches; reservation calls up significantly.
  • Higher conversion from maps vs. generic web traffic.

Lessons (Unit 6 lens)

  • Consistency wins in local—accurate data + fresh photos + fast responses.
  • Reviews are a growth lever; operationalized asks matter.

Chapters covered

  • Social, mobile, and local marketing (6.1–6.4)