Managing Digital Marketing Teams in a Remote-First World
When the world shifted to remote work, many Nepali managers panicked. “If they are at home, they must be sleeping!” So they installed tracking software that takes screenshots every 5 minutes.
This is not management. This is surveillance. And it destroys trust.
The “Output over Input” Shift
In an office, you measure “Input” (Arrived at 9 AM, Left at 5 PM). In remote work, you must measure “Output” (Did the landing page get published?).
I don’t care if my designer creates the banner at 10 AM or 10 PM. I only care that:
- It catches the eye.
- It followed the brief.
- It was ready by the deadline.
The Communication Stack
Remote teams die in silence. You need over-communication.
- Slack/Discord: For “Virtual Office” chatter. Memes are important for culture.
- Zoom/Meet: For “High Bandwidth” problem solving. If a text chat drags on for 10 minutes, hop on a 5-minute call.
- Notion/ClickUp: The Source of Truth. If it isn’t written down in the task manager, it doesn’t exist.
The Weekly Sync
We do one “All Hands” call per week.
- 10 mins: Wins from last week.
- 10 mins: Blockers (Where are you stuck?).
- 10 mins: Priorities for this week.
- 30 mins: Social/Learning (We watch a marketing video together or play a game).
This keeps the human connection alive in a digital world.
Related Reading
- What Remote Work Taught Me (Coming Soon)
- Tools Matter Less Than Thinking

